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Advertising and the Consumption of Tobacco and Alcoholic Drink: A System-Wide Analysis

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  • Duffy, Martyn

Abstract

This paper examines the roles of advertising and other variables in the determination of the level and composition of the demand for alcoholic drink and tobacco in the United Kingdom. This investigation is made through estimates of a version of the Rotterdam model, modified to include advertising terms and employing quarterly time-series data over the 1963-87 period. The model attempts also to measure the effects of health publicity on demand for these products. Copyright 1991 by Scottish Economic Society.

Suggested Citation

  • Duffy, Martyn, 1991. "Advertising and the Consumption of Tobacco and Alcoholic Drink: A System-Wide Analysis," Scottish Journal of Political Economy, Scottish Economic Society, vol. 38(4), pages 369-385, November.
    • Handle: RePEc:bla:scotjp:v:38:y:1991:i:4:p:369-85
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    Cited by:

    1. Eamon Molloy, 2016. "This Ad is for You: Targeting and the Effect of Alcohol Advertising on Youth Drinking," Health Economics, John Wiley & Sons, Ltd., vol. 25(2), pages 148-164, February.
    2. Kenneth W. Clements & Yihui Lan & Xueyan Zhao, 2005. "The Demand for Vice: Inter-Commodity Interactions with Uncertainty," Economics Discussion / Working Papers 05-30, The University of Western Australia, Department of Economics.
    3. David Blake & Angelika Nied, 1997. "The demand for alcohol in the United Kingdom," Applied Economics, Taylor & Francis Journals, vol. 29(12), pages 1655-1672.
    4. Duffy, Martyn, 2003. "Advertising and food, drink and tobacco consumption in the United Kingdom: a dynamic demand system," Agricultural Economics, Blackwell, vol. 28(1), pages 51-70, January.
    5. Concetta CASTIGLIONE & Ladislava GROCHOVÁ & Davide INFANTE & Janna SMIRNOVA, 2011. "The demand for beer in presence of past consumption and advertising in the Czech Republic," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 57(12), pages 589-599.
    6. Blecher, Evan, 2008. "The impact of tobacco advertising bans on consumption in developing countries," Journal of Health Economics, Elsevier, vol. 27(4), pages 930-942, July.
    7. Kenneth W. Clements & Antony Selvanathan & Saroja Selvanathan, 1996. "Applied Demand Analysis: A Survey," The Economic Record, The Economic Society of Australia, vol. 72(216), pages 63-81, March.
    8. Duffy, Martyn, 1995. "Advertising in demand systems for alcoholic drinks and tobacco: A comparative study," Journal of Policy Modeling, Elsevier, vol. 17(6), pages 557-577, December.
    9. Leeflang, Peter S. H. & Reuyl, Jan C., 1995. "Effects of tobacco advertising on tobacco consumption," International Business Review, Elsevier, vol. 4(1), pages 39-54, March.
    10. Duffy, Martyn, 2003. "On the estimation of an advertising-augmented, cointegrating demand system," Economic Modelling, Elsevier, vol. 20(1), pages 181-206, January.
    11. Yevgeniy Goryakin & Bayard Roberts & Martin McKee, 2015. "Price elasticities of alcohol demand: evidence from Russia," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 16(2), pages 185-199, March.
    12. Kenneth Clements & Yihui Lan & Xueyan Zhao, 2010. "The demand for marijuana, tobacco and alcohol: inter-commodity interactions with uncertainty," Empirical Economics, Springer, vol. 39(1), pages 203-239, August.
    13. Jon P. Nelson, 1999. "Broadcast Advertising and U.S. Demand for Alcoholic Beverages," Southern Economic Journal, John Wiley & Sons, vol. 65(4), pages 774-790, April.
    14. Meyer Wilhelm, 2004. "Tabakwerbung und Gesundheitspolitik / Cigarette Advertising and Public Health," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 224(1-2), pages 135-151, February.
    15. Conniffe, Denis & McCoy, Daniel, 1993. "Alcohol Use in Ireland: Some Economic and Social Implications," Research Series, Economic and Social Research Institute (ESRI), number GRS160.

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