Factors Affecting Hoteliers¡¯ Decision to Advertise in Travel Magazine
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- Danaher, Peter J. & Rust, Roland T., 1996. "Determining the optimal return on investment for an advertising campaign," European Journal of Operational Research, Elsevier, vol. 95(3), pages 511-521, December.
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- Prageeth Roshan Weerathunga & Chen Xiaofang & Manoj Samarathunga, 2019. "Firm-specific and Contextual Determinants of Sri Lankan Corporate Hotel Performance," International Journal of Economics and Financial Issues, Econjournals, vol. 9(3), pages 213-224.
- P. R. Weerathunga & Cheng Xiaofang & W. H. M.S. Samarathunga & P. M. B. Jayathilake, 2020. "The Relative Effect of Growth of Economy, Industry Expansion, and Firm-Specific Factors on Corporate Hotel Performance in Sri Lanka," SAGE Open, , vol. 10(2), pages 21582440209, April.
- Ricardo Sellers-Rubio & Aurora Calderón-MartÃnez, 2021. "Brand strategy scope and advertising spending: The more the better?," Tourism Economics, , vol. 27(1), pages 70-85, February.
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Keywords
Marketing; Advertising; Travel Magazine and Hotel promotion;All these keywords.
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