Importance of Internal Marketing for Service Companies Corporate Reputation and Customer Satisfaction
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- Dowling, Grahame R., 1988. "Measuring corporate images: A review of alternative approaches," Journal of Business Research, Elsevier, vol. 17(1), pages 27-34, August.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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