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Managerial Role in International Marketing Strategies

Author

Listed:
  • Dr. Ajay Jain

    (Lecturer, SRM-IMT, Modinagar.)

Abstract

The marketer has to know that each and every country is having various marketing environment or social cultural political and even the legal. Comparatively it has to be so very clear that the international marketer is bound to hold on the recognization that every marketing environment differs from place to place as well as nation to nation than that of the same country state. It is also evident from the study the global business transactions have to be sound planned and objectives oriented in nature.

Suggested Citation

  • Dr. Ajay Jain, 2007. "Managerial Role in International Marketing Strategies," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 2(2), pages 29-31, October.
    • Handle: RePEc:jct:journl:v:ii:y:2007:i:2:p:29-31
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    File URL: https://www.jctindia.org/index.php/jct/article/view/o07-aj
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    Citations

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    Cited by:

    1. Fatos UKAJ, 2016. "Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 39-45.

    More about this item

    Keywords

    stress; employee attraction; pressure; turnover; retention strategies;
    All these keywords.

    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General

    Statistics

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