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A Study of Buying Behaviour & Customer Satisfaction Towards Online Shopping in Nagaland

Author

Listed:
  • Monjit Roy

    (Research Scholar, School of Business Studies, Shobhit Institute of Engineering & Technology, (Deemed to be University), Meerut)

  • Dr. Anuj Goel

    (Associate Professor, School of Business Studies, Shobhit Institute of Engineering & Technology (Deemed to be University) , Meerut, UP)

Abstract

Marketing and shop weekly is the hobby of most of individuals. Everyone enjoys going for shopping. Now-a-days, there are numerous technique of shoppings. The shopping malls are available in cities. At one place, individuals' can become all types of stuffs from purchasing vegetables to clothes, footwear, decorations, to furniture, microelectronic devices etc. It desires to go outdoor the homemade to consume the belongings. It needs time as well as physical determinations. In India, it has made shopping easy for each person. The best thing about online shopping is that it apprehends everyone's visualization about shopping at extremely economy charges. It is very appropriate to all, from approach distribution to great interchange arrival strategies. Therefore, online shopping in new relationship of shopping breaking the informal way of shopping. The present paper is an effort to analyse the buying behaviour and the customer satisfaction towards online shopping in Nagaland.

Suggested Citation

  • Monjit Roy & Dr. Anuj Goel, 2020. "A Study of Buying Behaviour & Customer Satisfaction Towards Online Shopping in Nagaland," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 15(2), pages 1-12, October.
    • Handle: RePEc:jct:journl:v:15:y:2020:i:2:p:1-12
    as

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    File URL: https://www.jctindia.org/index.php/jct/article/view/o20-mrag
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    References listed on IDEAS

    as
    1. Mummalaneni, Venkatapparao, 2005. "An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors," Journal of Business Research, Elsevier, vol. 58(4), pages 526-532, April.
    2. S.Ranjit Kumar, 2013. "Online Shopping Behaviour In Visakhapatnam City," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 4(1), pages 110-115, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Buying Behaviour; Online Shopping; Nagaland; Customers ' Satisfaction;
    All these keywords.

    JEL classification:

    • H54 - Public Economics - - National Government Expenditures and Related Policies - - - Infrastructures
    • N35 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - Asia including Middle East
    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

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