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An Integrated Approach to Simulating Behavioural Processes: a Case Study of the Lock-in of Consumption Patterns

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Abstract

Lock-in denotes a phenomenon of monopolistic dominating technologies or consumer goods in a certain market. These lock-ins cannot be explained by superior characteristics of the good or technology. Previous studies mainly used probabilistic models to study lock-in effects. In this paper an integrated conceptual model of consumer behaviour is used to identify relevant processes of lock-in dynamics of consumption patterns. An agent-based model is developed to simulate consumats, artificial consumers, who are confronted with two similar products. We found two types of lock-in, namely, a spatial lock-in and a global level lock-in. The spatial lock-in related to the spatial patterns that occur in consumption patterns and relates to the satisfaction of the need for identity. The global lock-in relates to price effects and occurs only if individual preferences are not significantly weighted in the cognitive processing.

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  • Marco A. Janssen & Wander Jager, 1999. "An Integrated Approach to Simulating Behavioural Processes: a Case Study of the Lock-in of Consumption Patterns," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 2(2), pages 1-2.
    • Handle: RePEc:jas:jasssj:1999-9-1
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    7. Janssen, Marco A. & Jager, Wander, 2000. "Fashions, habits and changing preferences : simulation of psychological factors affecting market dynamics," Serie Research Memoranda 0031, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
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