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How do candidates’ looks affect their election chances?

Author

Listed:
  • Panu Poutvaara

    (University of Munich, Ifo Institute, and IZA, Germany)

Abstract

Good-looking political candidates win more votes around the world. This holds for both male and female candidates. Candidate appearance may be especially important for uninformed voters, as it is easy to observe. Voters may favor good-looking candidates because they expect them to be more competent or persuasive, but it can also be that voters simply enjoy laying their eyes on beautiful politicians. As politicians on the right have been deemed more attractive in Europe, the US, and Australia, the importance of beauty in politics favors conservative parties. A related finding is that voters use beauty as a cue for conservatism.

Suggested Citation

  • Panu Poutvaara, 2017. "How do candidates’ looks affect their election chances?," IZA World of Labor, Institute of Labor Economics (IZA), pages 370-370, June.
  • Handle: RePEc:iza:izawol:journl:2017:n:370
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    Cited by:

    1. Raymundo M. Campos‐Vazquez & Carolina Rivas‐Herrera, 2021. "The Color of Electoral Success: Estimating the Effect of Skin Tone on Winning Elections in Mexico," Social Science Quarterly, Southwestern Social Science Association, vol. 102(2), pages 844-864, March.

    More about this item

    Keywords

    beauty; elections; political candidates; inequality;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior

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