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Consumers’ Knowledge about Product’s Country-of-Origin and Its Impact upon Sensorical Product Evaluation

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  • Tina Vukasovic

    (International School for Social and Business Studies, Slovenia)

Abstract

The aim of the research was to determine consumer perceptions of food products regarding the knowledge about the product’s origin and the potential impact on the sensorical evaluation of other product properties. The research results represent a deeper investigation of the impact of origin on consumer perceptions. An integrated approach to the research of impacts of product origin was chosen in order to form interlinks between knowledge about product origin and its other sensorical properties.

Suggested Citation

  • Tina Vukasovic, 2015. "Consumers’ Knowledge about Product’s Country-of-Origin and Its Impact upon Sensorical Product Evaluation," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 4(2), pages 181-195.
    • Handle: RePEc:isv:jouijm:v:4:y:2015:i:2:p:181-195
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    References listed on IDEAS

    as
    1. Hong, Sung-Tai & Wyer, Robert S, Jr, 1990. "Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 277-288, December.
    2. C Min Han & Vern Terpstra, 1988. "Country-Of-Origin Effects for Uni-National and Bi-National Products," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(2), pages 235-255, June.
    3. Victor V Cordell, 1992. "Effects of Consumer Preferences for Foreign Sourced Products," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(2), pages 251-269, June.
    4. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
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