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Sosyo-Ekonomik Değişmeyle Başa Çıkmak: Küçük Esnafın Taktikleri

Author

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  • Mehmet Ali AKYURT

    (İstanbul Üniversitesi Edebiyat Fakültesi Sosyoloji Bölümü, İstanbul, Türkiye)

Abstract

Toplumsal ve iktisadi dönüşümlerin meydan okuması karşısında yeni iş kolları ortaya çıkmakta, eski mesleklerin bazıları yok olurken bazıları biçim değiştirmektedir. Çalışma zincir mağazaların/yetkili bayilerin yaygınlaşması, teknolojik gelişmeler, değişen mevzuat/vergiler, işbirliği/çatışma ilişkileri, müşterilerin değişen tüketim alışkanlık ve beklentileri gibi bileşenlerin oluşturduğu bağlamda küçük esnafın sergilediği ayakta kalma çabasına odaklanmaktadır. Düşük sermayeye sahip küçük işletmelerin failliği, de Certeau’nün kurumsal makro düzenlemeleri ifade eden “stratejiler”in karşısında, sıradan bireysel aktörlerin ortaya koyduğu pratik çözümler olarak tanımladığı “taktik” kavramı kullanılarak değerlendirilmektedir. Küçük esnafın merkezi, siyasi ve hukuki aktörlerden çok yerel, iktisadi ve toplumsal aktörlerle ilişkilerine eğilen bu nitel çalışma kapsamında İstanbul ili Fatih ilçesinde esnaf yoğunluğu ve çeşitliliği yüksek olan İskenderpaşa mahallesi seçilmiş; 15 yıldan uzun süredir faaliyet gösteren bakkal, yufkacı, terzi, ayakkabı tamircisi, araba tamircisi, lastikçi, pideci vb. aktörlerle derinlemesine mülakat gerçekleştirilmiş, iş yerlerinde katılımlı gözlem yapılmıştır. Çalışmada küçük esnafın değişen sosyo-ekonomik şartlar karşısında ayakta kalmak için geliştirdiği ürün/hizmet portföyünü genişletmek, müşteriye özel hizmetler sunmak ve kayıt dışı dayanışma ağları kurmak şeklindeki üç taktik teşhis ve analiz edilmektedir.

Suggested Citation

  • Mehmet Ali AKYURT, 2020. "Sosyo-Ekonomik Değişmeyle Başa Çıkmak: Küçük Esnafın Taktikleri," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 0(1), pages 291-314, September.
    • Handle: RePEc:ist:iujecs:v:suppl:y:2020:i:suppl:p:291-314
    DOI: 10.26650/JECS2019-0093
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    References listed on IDEAS

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