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Increasing the Level of Abstraction as a Strategy for Accelerating the Adoption of Complex Technologies

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  • Willy C. Shih

    (Harvard Business School, Boston, Massachusetts 02163)

Abstract

Many new technologies are complex and embody high levels of technical sophistication, and applying them should require significant knowledge and experience. Yet, the rapid adoption and incorporation of these technologies into other innovations seems inconsistent with the expertise needed to make them work. In this paper, we propose increasing levels of abstraction as a strategy for speeding the adoption of new technologies. Higher-level abstractions package complexity in ways that makes them easier to understand and recombine, and they decrease the resources needed by firms to deploy sophisticated technical know-how. Increasing the level of abstraction is a way to push forward the innovative frontier by making such difficult-to-use technologies readily accessible to other innovators. Although this framing has been used in engineering and software development to describe modular encapsulation and cumulative innovation, we propose its use in the management literature to describe more broadly the uptake of new technologies and their facile recombination. This framing casts a different light on cumulative innovation and exposes new managerial questions to explore

Suggested Citation

  • Willy C. Shih, 2021. "Increasing the Level of Abstraction as a Strategy for Accelerating the Adoption of Complex Technologies," Strategy Science, INFORMS, vol. 6(1), pages 54-61, March.
    • Handle: RePEc:inm:orstsc:v:6:y:2021:i:1:p:54-61
    DOI: 10.1287/stsc.2020.0116
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    References listed on IDEAS

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    Cited by:

    1. Rahul Kapoor & David J. Teece, 2021. "Three Faces of Technology’s Value Creation: Emerging, Enabling, Embedding," Strategy Science, INFORMS, vol. 6(1), pages 1-4, March.

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