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Refining Our Understanding of Hypercompetition and Hyperturbulence

Author

Listed:
  • Asaf Zohar

    (Faculty of Administrative Studies, York University, North York, Ontario, Canada)

  • Gareth Morgan

    (Faculty of Administrative Studies, York University, North York, Ontario, Canada)

Abstract

The lead “Crossroads” essay by Kenneth Aupperle presents a strong case for the relevance of an ancient Greek story for the “new realities” faced by present-day organizations. Aupperle's story of the story of the “March Up Country” is intended to highlight the historical parallels of this remarkable event with current “hypercompetitive” conditions. He identifies some of the critical factors that contributed to the Greek army's successful organizational “reconfiguration” under the “hypercompetitive conditions” of war. Basically, his argument is that, by analogy, Hellenian culture, “was to individual city-states as a contemporary corporation is to its separate departments and strategic business units,” and that the episode offers useful insights into some of the critical ingredients necessary for meeting the challenges of current organizational conditions and circumstances.

Suggested Citation

  • Asaf Zohar & Gareth Morgan, 1996. "Refining Our Understanding of Hypercompetition and Hyperturbulence," Organization Science, INFORMS, vol. 7(4), pages 460-464, August.
    • Handle: RePEc:inm:ororsc:v:7:y:1996:i:4:p:460-464
    DOI: 10.1287/orsc.7.4.460
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    Cited by:

    1. Martina K. Linnenluecke & Andrew Griffiths & Monika Winn, 2012. "Extreme Weather Events and the Critical Importance of Anticipatory Adaptation and Organizational Resilience in Responding to Impacts," Business Strategy and the Environment, Wiley Blackwell, vol. 21(1), pages 17-32, January.
    2. Detmar W. Straub & Donna L. Hoffman & Bruce W. Weber & Charles Steinfield, 2002. "Measuring e-Commerce in Net-Enabled Organizations: An Introduction to the Special Issue," Information Systems Research, INFORMS, vol. 13(2), pages 115-124, June.

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