The Newsvendor Problem with Advertising Revenue
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DOI: 10.1287/msom.1100.0318
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Citations
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Cited by:
- Wu, Zhengping & Crama, Pascale & Zhu, Wanshan, 2012. "The newsvendor’s optimal incentive contracts for multiple advertisers," European Journal of Operational Research, Elsevier, vol. 220(1), pages 171-181.
- Liu, Bin & Ma, Xindi & Zhang, Rong, 2014. "Joint decision on pricing and advertising for competing retailers under emergency purchasing," Economic Modelling, Elsevier, vol. 39(C), pages 257-264.
- Choi, Tsan-Ming & Liu, Na, 2019. "Optimal advertisement budget allocation and coordination in luxury fashion supply chains with multiple brand-tier products," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 130(C), pages 95-107.
- Ananth Iyer & Omkar Palsule-Desai, 2019. "Contract Design for the Stockist in Indian Distribution Networks," Manufacturing & Service Operations Management, INFORMS, vol. 21(2), pages 398-416, April.
- Jiangtao Wang & Yina Li & Fei Ye & Quan Chen, 2017. "Optimal introduction time decision for holiday products with uncertain market demand," International Journal of Production Research, Taylor & Francis Journals, vol. 55(1), pages 161-175, January.
- Mandal, Prasenjit & Kaul, Rupali & Jain, Tarun, 2018. "Stocking and pricing decisions under endogenous demand and reference point effects," European Journal of Operational Research, Elsevier, vol. 264(1), pages 181-199.
- Yingxue Zhao & Jiajia Nie & Jing Shao, 2017. "Business strategy analysis for an advertising service supply chain: a study with the publication industry," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 68(12), pages 1512-1520, December.
- Chung‐Yee Lee & Xi Li & Mingzhu Yu, 2015. "The loss‐averse newsvendor problem with supply options," Naval Research Logistics (NRL), John Wiley & Sons, vol. 62(1), pages 46-59, February.
- Chen, Xu & Wang, Xiaojun, 2015. "Free or bundled: Channel selection decisions under different power structures," Omega, Elsevier, vol. 53(C), pages 11-20.
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Keywords
newsvendor model; pricing; advertising; mechanism design; value of information;All these keywords.
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