High-Low Promotion Policies for Peak-End Demand Models
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DOI: 10.1287/mnsc.2022.4477
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References listed on IDEAS
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- Luo, Sha & Fang, Shu-Cherng & Zhang, Jiahua & King, Russell E., 2023. "Price competition and cost efficiency facing buyer’s bounded rationality," International Journal of Production Economics, Elsevier, vol. 266(C).
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Keywords
pricing; dynamic programming; applications; promotion; computational complexity;All these keywords.
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