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Anticipated Entry and Entry Deterrence: Evidence from the American Casino Industry

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  • J. Anthony Cookson

    (Leeds School of Business, University of Colorado at Boulder, Boulder, Colorado 80309)

Abstract

Using new data on entry plans into the American casino industry, I find that incumbent firms invest in physical capacity when threatened with a nearby entry plan, and these strategic investments deter eventual entry. Consistent with an entry-deterrence motive, incumbents respond to the threat of entry when entry is uncertain, but not when entry is assured. The average capacity expansion of 2,300 square feet is associated with a 6.8-percentage-point greater likelihood that the entry plan fails. These findings show that investments in deterrence are viable, especially when new entrants face other significant barriers to entry.

Suggested Citation

  • J. Anthony Cookson, 2018. "Anticipated Entry and Entry Deterrence: Evidence from the American Casino Industry," Management Science, INFORMS, vol. 64(5), pages 2325-2344, May.
    • Handle: RePEc:inm:ormnsc:v:64:y:2018:i:5:p:2325-2344
    DOI: mnsc.2017.2730
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