Implications of Market Spillovers
Author
Abstract
Suggested Citation
DOI: 10.1287/mnsc.2017.2893
Download full text from publisher
References listed on IDEAS
- John C. Harsanyi & Reinhard Selten, 1988. "A General Theory of Equilibrium Selection in Games," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262582384, April.
- Anderson, Simon P & de Palma, Andre, 1992.
"Multiproduct Firms: A Nested Logit Approach,"
Journal of Industrial Economics, Wiley Blackwell, vol. 40(3), pages 261-276, September.
- Simon P. Anderston & Andre de Palma, 1991. "Multiproduct Firms: A Nested Logit Approach," Discussion Papers 973, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
- Dos Santos Ferreira, Rodolphe & Thisse, Jacques-Francois, 1996.
"Horizontal and vertical differentiation: The Launhardt model,"
International Journal of Industrial Organization, Elsevier, vol. 14(4), pages 485-506, June.
- Dos Santos Ferreira, R. & Thisse, J.-F., 1996. "Horizontal and vertical differentiation: The Launhardt model," LIDAM Reprints CORE 1216, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Hakenes, Hendrik & Peitz, Martin, 2008.
"Umbrella branding and the provision of quality,"
International Journal of Industrial Organization, Elsevier, vol. 26(2), pages 546-556, March.
- Hakenes, Hendrik & Peitz, Martin, 2004. "Umbrella branding and the provision of quality," Papers 04-51, Sonderforschungsbreich 504.
- Hendrik Hakenes & Martin Peitz, 2004. "Umbrella Branding and the Provision of Quality," CESifo Working Paper Series 1373, CESifo.
- Hakenes, Hendrik & Peitz, Martin, 2004. "Umbrella Branding and the Provision of Quality," Sonderforschungsbereich 504 Publications 04-51, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim.
- Hakenes, Hendrik & Peitz, Martin, 2006. "Umbrella Branding and the Provision of Quality," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 132, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
- Jay Pil Choi, 1998.
"Brand Extension as Informational Leverage,"
The Review of Economic Studies, Review of Economic Studies Ltd, vol. 65(4), pages 655-669.
- Pil Choi, J., 1997. "Brand Extension as Informational Leverage," ISER Discussion Paper 0451, Institute of Social and Economic Research, Osaka University.
- Dmitri Kuksov & J. Miguel Villas-Boas, 2010. "When More Alternatives Lead to Less Choice," Marketing Science, INFORMS, vol. 29(3), pages 507-524, 05-06.
- Sridhar Moorthy, 2012. "Can Brand Extension Signal Product Quality?," Marketing Science, INFORMS, vol. 31(5), pages 756-770, September.
- Roller, Lars-Hendrik & Tombak, Mihkel M, 1990. "Strategic Choice of Flexible Production Technologies and Welfare Implications," Journal of Industrial Economics, Wiley Blackwell, vol. 38(4), pages 417-431, June.
- Aneel Karnani & Birger Wernerfelt, 1985. "Multiple point competition," Strategic Management Journal, Wiley Blackwell, vol. 6(1), pages 87-96, January.
- Corwin D. Edwards, 1955. "Conglomerate Bigness as a Source of Power," NBER Chapters, in: Business Concentration and Price Policy, pages 331-359, National Bureau of Economic Research, Inc.
- Lin Liu & Anthony Dukes, 2013. "Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs," Management Science, INFORMS, vol. 59(8), pages 1871-1886, August.
- Gérard P. Cachon & Christian Terwiesch & Yi Xu, 2008. "On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market," Marketing Science, INFORMS, vol. 27(3), pages 461-473, 05-06.
- Grossmann, Volker, 2007. "Firm size and diversification: Multiproduct firms in asymmetric oligopoly," International Journal of Industrial Organization, Elsevier, vol. 25(1), pages 51-67, February.
- Bulow, Jeremy I & Geanakoplos, John D & Klemperer, Paul D, 1985. "Multimarket Oligopoly: Strategic Substitutes and Complements," Journal of Political Economy, University of Chicago Press, vol. 93(3), pages 488-511, June.
- Thomas, Charles J. & Willig, Robert D., 2006. "The risk of contagion from multimarket contact," International Journal of Industrial Organization, Elsevier, vol. 24(6), pages 1157-1184, November.
- Tansev Geylani & Anthony J. Dukes & Kannan Srinivasan, 2007. "Strategic Manufacturer Response to a Dominant Retailer," Marketing Science, INFORMS, vol. 26(2), pages 164-178, 03-04.
- C. Jeffrey Cai & Jagmohan S. Raju, 2016. "Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense," Marketing Science, INFORMS, vol. 35(5), pages 743-755, September.
- B. Douglas Bernheim & Michael D. Whinston, 1990. "Multimarket Contact and Collusive Behavior," RAND Journal of Economics, The RAND Corporation, vol. 21(1), pages 1-26, Spring.
- Birger Wernerfelt, 1988. "Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond," RAND Journal of Economics, The RAND Corporation, vol. 19(3), pages 458-466, Autumn.
- Javier Gimeno & Carolyn Y. Woo, 1996. "Hypercompetition in a Multimarket Environment: The Role of Strategic Similarity and Multimarket Contact in Competitive De-Escalation," Organization Science, INFORMS, vol. 7(3), pages 322-341, June.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Karray, Salma & Martín-Herrán, Guiomar & Zaccour, Georges, 2020. "Pricing of demand-related products: Can ignoring cross-category effect be a smart choice?," International Journal of Production Economics, Elsevier, vol. 223(C).
- Xiaole Wu & Fuqiang Zhang & Yu Zhou, 2022. "Brand Spillover as a Marketing Strategy," Management Science, INFORMS, vol. 68(7), pages 5348-5363, July.
- Nire, Keita & Matsubayashi, Nobuo, 2024. "Entry decisions for vertically differentiated markets with brand spillovers," European Journal of Operational Research, Elsevier, vol. 314(2), pages 565-578.
- Awasthy, Prakash & Gouda, Sirish & Ghosh, Debabrata & Swami, Sanjeev, 2022. "Analyzing product greening spillovers in multi-product markets," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 158(C).
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Faouzi Bensebaa, 2001. "Impact des sphères d'influence sur le comportement concurrentiel des firmes," Revue Finance Contrôle Stratégie, revues.org, vol. 4(2), pages 33-61, March.
- Faouzi Bensebaa, 2003. "La dynamique concurrentielle:défis analytiques et méthodologiques," Revue Finance Contrôle Stratégie, revues.org, vol. 6(1), pages 5-37, March.
- Jeanine Miklós-Thal, 2012. "Linking reputations through umbrella branding," Quantitative Marketing and Economics (QME), Springer, vol. 10(3), pages 335-374, September.
- Jungju Yu, 2021. "A Model of Brand Architecture Choice: A House of Brands vs. A Branded House," Marketing Science, INFORMS, vol. 40(1), pages 147-167, January.
- Zvika Neeman & Aniko Öry & Jungju Yu, 2019.
"The benefit of collective reputation,"
RAND Journal of Economics, RAND Corporation, vol. 50(4), pages 787-821, December.
- Zvika Neemam & Aniko Ory & Jungju Yu, 2016. "The Benefit of Collective Reputation," Cowles Foundation Discussion Papers 2068, Cowles Foundation for Research in Economics, Yale University.
- Zvika Neemam & Aniko Ory & Jungju Yu, 2016. "The Benefit of Collective Reputation," Cowles Foundation Discussion Papers 2068, Cowles Foundation for Research in Economics, Yale University, revised Apr 2018.
- Wonsang Ryu & Jeffrey J. Reuer & Thomas H. Brush, 2020. "The effects of multimarket contact on partner selection for technology cooperation," Strategic Management Journal, Wiley Blackwell, vol. 41(2), pages 267-289, February.
- Cruz-García, Paula & Fernández de Guevara, Juan & Maudos, Joaquín, 2021. "Bank competition and multimarket contact intensity," Journal of International Money and Finance, Elsevier, vol. 113(C).
- Miklos-Thal, Jeanine, 2008. "Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding," MPRA Paper 11045, University Library of Munich, Germany.
- Belleflamme,Paul & Peitz,Martin, 2015.
"Industrial Organization,"
Cambridge Books,
Cambridge University Press, number 9781107687899.
- Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107069978, September.
- Coccorese, Paolo & Pellecchia, Alfonso, 2013. "Multimarket contact, competition and pricing in banking," Journal of International Money and Finance, Elsevier, vol. 37(C), pages 187-214.
- Raja Roy & Soumodip Sarkar, 2022. "Boundary conditions of the mutual forbearance hypothesis: Impact of technology evolution on multimarket competition," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2545-2556, September.
- Zou, Li & Yu, Chunyan & Dresner, Martin, 2012. "Multimarket contact, alliance membership, and prices in international airline markets," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 48(2), pages 555-565.
- Ma, Wenliang & Wang, Qiang & Yang, Hangjun & Zhang, Yahua, 2020. "Is multimarket contact an antitrust concern? A case of China’s airline market," Transportation Research Part A: Policy and Practice, Elsevier, vol. 132(C), pages 515-526.
- Jose N. Uribe, 2020. "Multipoint contact without forbearance? How coverage synergies shape equity analysts' forecasting performance," Strategic Management Journal, Wiley Blackwell, vol. 41(10), pages 1901-1932, October.
- Leheyda, Nina, 2008. "Market Power, Multimarket Contact and Pricing: Some Evidence from the US Automobile Market," ZEW Discussion Papers 08-118, ZEW - Leibniz Centre for European Economic Research.
- Zhiqi Chen & Thomas Ross, 2007. "Markets Linked by Rising Marginal Costs: Implications for Multimarket Contact, Recoupment, and Retaliatory Entry," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 31(1), pages 1-21, August.
- Degl’Innocenti, Marta & Girardone, Claudia & Torluccio, Giuseppe, 2014. "Diversification, multimarket contacts and profits in the leasing industry," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 31(C), pages 231-252.
- Cabral, Luís M.B., 2009. "Umbrella branding with imperfect observability and moral hazard," International Journal of Industrial Organization, Elsevier, vol. 27(2), pages 206-213, March.
- Elizabeth L. Rose & Kiyohiko Ito, 2009. "Past Interactions and New Foreign Direct Investment Location Decisions," Management International Review, Springer, vol. 49(5), pages 641-669, October.
- Pham, Tho & Talavera, Oleksandr & Yang, Junhong, 2016.
"Multimarket Competition and Profitability: Evidence from Ukrainian banking,"
MPRA Paper
72376, University Library of Munich, Germany.
- Pham, Tho & Talavera, Oleksandr & Yang, Junhong, 2016. "Multimarket Competition and Profitability: Evidence from Ukrainian banking," MPRA Paper 78763, University Library of Munich, Germany, revised 01 Apr 2017.
- Tho Pham & Oleksandr Talavera & Junhong Yang, 2018. "Multimarket Competition and Profitability: Evidence from Ukrainian banking," Working Papers 2018-02, Swansea University, School of Management.
More about this item
Keywords
marketing; competitive strategy; pricing; game theory; multimarket competition;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormnsc:v:64:y:2018:i:11:p:4996-5013. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.