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An Experimental Investigation of the Use of Computer-Based Graphics in Decision Making

Author

Listed:
  • Henry C. Lucas, Jr.

    (New York University)

Abstract

This paper presents the results of an experiment designed to investigate the impact of computer-based graphics on decision making. The experimental task consisted of selecting quarterly reorder quantities for an importer under condition of uncertain demand. Subjects in the experiment were participants in an executive program for middle and upper level managers. Each subject received information on the cumulative probability distribution of demand and had an opportunity to run up to eight trial simulations with past demand data using his or her order quantities. After completing the trial simulations, the subjects made quarterly ordering decisions for one year in which the quantities demanded were drawn from the demand distribution. Treatments included the use of a hard copy terminal and five different types of displays on a CRT. The results of the experiment provide limited support for the use of graphics presentation in an information system. Decision or cognitive style also appears to be an important variable influencing the performance of an individual and the reaction to an information system. The implications of the findings for the design of information systems are discussed.

Suggested Citation

  • Henry C. Lucas, Jr., 1981. "An Experimental Investigation of the Use of Computer-Based Graphics in Decision Making," Management Science, INFORMS, vol. 27(7), pages 757-768, July.
  • Handle: RePEc:inm:ormnsc:v:27:y:1981:i:7:p:757-768
    DOI: 10.1287/mnsc.27.7.757
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    Citations

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    Cited by:

    1. Johannes Gettinger & Sabine T. Koeszegi, 2014. "Far from Eye, Far from Heart: Analysis of Graphical Decision Aids in Electronic Negotiation Support," Group Decision and Negotiation, Springer, vol. 23(4), pages 787-817, July.
    2. Rahma Chekkar & Isabelle Martinez & Claire Gillet, 2013. "Une étude expérimentale des formats de présentation de la performance : tableaux versus graphiques," Post-Print hal-01002935, HAL.
    3. Margaret Milner & Wan Ying Hill, 2008. "Support for Graphicacy: A Review of Textbooks Available to Accounting Students," Accounting Education, Taylor & Francis Journals, vol. 17(2), pages 173-185.
    4. Harvey, Nigel & Bolger, Fergus, 1996. "Graphs versus tables: Effects of data presentation format on judgemental forecasting," International Journal of Forecasting, Elsevier, vol. 12(1), pages 119-137, March.
    5. Cardinaels, Eddy, 2008. "The interplay between cost accounting knowledge and presentation formats in cost-based decision-making," Accounting, Organizations and Society, Elsevier, vol. 33(6), pages 582-602, August.

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