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A Model of a Distribution Network Aggregate Performance

Author

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  • Philippe A. Naert

    (European Institute for Advanced Studies in Management; Saint Ignatius Faculty, Antwerp University, Belgium)

  • Alain V. Bultez

    (Faculté Universitaire Catholique de Mons, Belgium, and Facultés Libres de Lille, France)

Abstract

A model to evaluate distribution network performance is developed extending earlier work by Hartung and Fisher [Hartung, P. H., Fisher, J. L. 1965. Brand switching and mathematical programming in market expansion. Management Sci. 11 (10, August) 231-243.]. Our model differs on two counts: (1) it explicitly considers market dynamics and (2) the transition probability functions are robust. It is applied to describe the competitive position of a brand of gasoline on the Italian retail market.

Suggested Citation

  • Philippe A. Naert & Alain V. Bultez, 1975. "A Model of a Distribution Network Aggregate Performance," Management Science, INFORMS, vol. 21(10), pages 1102-1112, June.
    • Handle: RePEc:inm:ormnsc:v:21:y:1975:i:10:p:1102-1112
    DOI: 10.1287/mnsc.21.10.1102
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    Cited by:

    1. Krafft, Manfred & Goetz, Oliver & Mantrala, Murali & Sotgiu, Francesca & Tillmanns, Sebastian, 2015. "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 569-585.
    2. M. De Beule & D. Van Den Poel & N. Van De Weghe, 2013. "An extended Huff-model for robustly benchmarking and predicting retail network performance," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/866, Ghent University, Faculty of Economics and Business Administration.

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