An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments
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Abstract
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DOI: 10.1287/mnsc.20.2.179
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Cited by:
- Sönke Albers, 1998.
"Regeln für die Allokation eines Marketing-Budgets auf Produkte oder Marktsegmente,"
Schmalenbach Journal of Business Research, Springer, vol. 50(3), pages 211-235, March.
- Albers, Sönke, 1996. "Regeln für die Allokation eines Marketing-Budgets auf Produkte oder Marktsegmente," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 413, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
- Kim, Ho & Bruce, Norris I., 2018. "Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 116-143.
- Michał Kot, 2022. "An agent-based model of consumer choice. An evaluation of the strategy of pricing and advertising," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 32(1), pages 73-95.
- Norris I. Bruce, 2008. "Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters," Marketing Science, INFORMS, vol. 27(4), pages 659-673, 07-08.
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