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Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”

Author

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  • Yphtach Lelkes

    (Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania 19104)

Abstract

Partisan buycotts and boycotts signal a tear in the American social fabric.

Suggested Citation

  • Yphtach Lelkes, 2023. "Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”," Marketing Science, INFORMS, vol. 42(1), pages 26-27, January.
    • Handle: RePEc:inm:ormksc:v:42:y:2023:i:1:p:26-27
    DOI: 10.1287/mksc.2022.1414
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    References listed on IDEAS

    as
    1. Martin, Gregory J. & Webster, Steven W., 2020. "Does residential sorting explain geographic polarization?," Political Science Research and Methods, Cambridge University Press, vol. 8(2), pages 215-231, April.
    2. Christopher McConnell & Yotam Margalit & Neil Malhotra & Matthew Levendusky, 2018. "The Economic Consequences of Partisanship in a Polarized Era," American Journal of Political Science, John Wiley & Sons, vol. 62(1), pages 5-18, January.
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