IDEAS home Printed from https://ideas.repec.org/a/inm/ormksc/v33y2014i1p1-5.html
   My bibliography  Save this article

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Author

Listed:
  • Sunil Gupta

    (Harvard Business School, Boston, Massachusetts 02163)

  • Dominique Hanssens

    (Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095)

  • John R. Hauser

    (MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142)

  • Donald Lehmann

    (Columbia Business School, Columbia University, New York, New York, 10027)

  • Bernd Schmitt

    (Columbia Business School, Columbia University, New York, New York, 10027)

Abstract

This special section is the result of an effort by several scholars to move marketing academic research toward greater practical relevance. This initiative, called Theory + Practice in Marketing (TPM), started with a conference at Columbia Business School in 2011, and the five papers published in this special section were presented at the second TPM conference held at Harvard Business School in 2012.

Suggested Citation

  • Sunil Gupta & Dominique Hanssens & John R. Hauser & Donald Lehmann & Bernd Schmitt, 2014. "Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science," Marketing Science, INFORMS, vol. 33(1), pages 1-5, January.
    • Handle: RePEc:inm:ormksc:v:33:y:2014:i:1:p:1-5
    DOI: 10.1287/mksc.2013.0830
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/mksc.2013.0830
    Download Restriction: no
    File URL: https://libkey.io/10.1287/mksc.2013.0830?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Arindam Banerjee & Tanushri Banerjee, 2017. "Determinants of Analytics Process Adoption in Emerging Economies: Perspectives from the Marketing Domain in India," Vikalpa: The Journal for Decision Makers, , vol. 42(2), pages 95-110, June.
    2. Moro, Sérgio & Rita, Paulo & Vala, Bernardo, 2016. "Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach," Journal of Business Research, Elsevier, vol. 69(9), pages 3341-3351.
    3. Sarantopoulos, Panagiotis & Theotokis, Aristeidis & Pramatari, Katerina & Doukidis, Georgios, 2016. "Shopping missions: An analytical method for the identification of shopper need states," Journal of Business Research, Elsevier, vol. 69(3), pages 1043-1052.
    4. Jen-Peng Huang & Genesis Sembiring Depari & Srivandayuli Riorini & Pai-Chouwang, 2018. "Leveraging Social Media Metrics In Improving Social Media Performances Through Organic Reach: A Data Mining Approach," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 22, pages 33-48, December.
    5. Thomas Niemand & Robert Mai, 2018. "Flexible cutoff values for fit indices in the evaluation of structural equation models," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1148-1172, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:33:y:2014:i:1:p:1-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.