Leveraging Social Media Metrics In Improving Social Media Performances Through Organic Reach: A Data Mining Approach
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More about this item
Keywords
social media; data mining; organic reach; Facebook pages; Rapidminer;All these keywords.
JEL classification:
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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