Commentary on “Industrial Pricing: Theory and Mangerial Practice”
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DOI: 10.1287/mksc.18.3.455
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References listed on IDEAS
- Peter M. Noble & Thomas S. Gruca, 1999. "Response to the Comments on “Industrial Pricing: Theory and Managerial Practice”," Marketing Science, INFORMS, vol. 18(3), pages 458-459.
- Peter M. Noble & Thomas S. Gruca, 1999. "Industrial Pricing: Theory and Managerial Practice," Marketing Science, INFORMS, vol. 18(3), pages 435-454.
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Keywords
Pricing; Pricing Theory; Market Orientation; Marketing Strategy; Marketing Education;All these keywords.
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