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Direct Estimation of Batsell and Polking's Model

Author

Listed:
  • Sang-June Park

    (Graduate School of Management, Korea Advanced Institute of Science and Technology, Cheongryang, P.O. Box 201, Seoul 130-650, Korea)

  • Minhi Hahn

    (Graduate School of Management, Korea Advanced Institute of Science and Technology, Cheongryang, P.O. Box 201, Seoul 130-650, Korea)

Abstract

Batsell and Polking (1985) developed one of the important choice models that address the problem of independence from irrelevant alternatives. In this note, we propose an estimation method that directly estimates Batsell and Polking's model. Compared to the indirect estimation method suggested by Batsell and Polking, the direct method is simpler, making the BP model more accessible to potential users.

Suggested Citation

  • Sang-June Park & Minhi Hahn, 1998. "Direct Estimation of Batsell and Polking's Model," Marketing Science, INFORMS, vol. 17(2), pages 170-178.
    • Handle: RePEc:inm:ormksc:v:17:y:1998:i:2:p:170-178
    DOI: 10.1287/mksc.17.2.170
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    References listed on IDEAS

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    1. Richard R. Batsell & John C. Polking, 1985. "A New Class of Market Share Models," Marketing Science, INFORMS, vol. 4(3), pages 177-198.
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