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Research Report: The Effectiveness of Multiple Dialogues in Electronic Brainstorming

Author

Listed:
  • Alan R. Dennis

    (Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602)

  • Joseph S. Valacich

    (Department of Management and Systems, College of Business and Economics, Washington State University, Pullman, Washington 99164)

  • Traci A. Carte

    (Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602)

  • Monica J. Garfield

    (Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602)

  • Barbara J. Haley

    (Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602)

  • Jay E. Aronson

    (Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602)

Abstract

Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dialogues.

Suggested Citation

  • Alan R. Dennis & Joseph S. Valacich & Traci A. Carte & Monica J. Garfield & Barbara J. Haley & Jay E. Aronson, 1997. "Research Report: The Effectiveness of Multiple Dialogues in Electronic Brainstorming," Information Systems Research, INFORMS, vol. 8(2), pages 203-211, June.
    • Handle: RePEc:inm:orisre:v:8:y:1997:i:2:p:203-211
    DOI: 10.1287/isre.8.2.203
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    Citations

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    Cited by:

    1. Deepa K. Ray & Nicholas C. Romano, 2013. "Creative Problem Solving in GSS Groups: Do Creative Styles Matter?," Group Decision and Negotiation, Springer, vol. 22(6), pages 1129-1157, November.
    2. Pawel Weichbroth, 2016. "Facing the Brainstorming Theory. A Case of Requirements Elicitation," GUT FME Working Paper Series A 42, Faculty of Management and Economics, Gdansk University of Technology.
    3. Bruce A. Reinig & Robert O. Briggs, 2008. "On The Relationship Between Idea-Quantity and Idea-Quality During Ideation," Group Decision and Negotiation, Springer, vol. 17(5), pages 403-420, September.
    4. D Shaw, 2003. "Evaluating electronic workshops through analysing the ‘brainstormed’ ideas," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 54(7), pages 692-705, July.
    5. Rita M. Walczuch & Richard T. Watson, 2001. "Analyzing Group Data in MIS Research: Including the Effect of the Group," Group Decision and Negotiation, Springer, vol. 10(1), pages 83-94, January.
    6. Bruce A. Reinig & Robert O. Briggs, 2013. "Putting Quality First in Ideation Research," Group Decision and Negotiation, Springer, vol. 22(5), pages 943-973, September.
    7. William B. Martz & Morgan M. Shepherd, 2004. "Group Consensus: The Impact of Multiple Dialogues," Group Decision and Negotiation, Springer, vol. 13(4), pages 315-325, July.
    8. Traci A. Carte & Laku Chidambaram & Aaron Becker, 2006. "Emergent Leadership in Self-Managed Virtual Teams," Group Decision and Negotiation, Springer, vol. 15(4), pages 323-343, July.

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