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Implementing a Distribution-Network Decision-Support System at Pfizer/Warner-Lambert

Author

Listed:
  • Vijay Gupta

    (Pfizer Inc., 201 Tabor Road, Morris Plains, New Jersey 07950)

  • Emmanuel Peters

    (Pfizer Inc., 201 Tabor Road, Morris Plains, New Jersey 07950)

  • Tan Miller

    (Pfizer Inc., 201 Tabor Road, Morris Plains, New Jersey 07950)

  • Kelvin Blyden

    (Lockheed Martin, 199 Borton Landing Road, Moorestown, New Jersey 08057)

Abstract

We constructed a decision-support system (DSS) to help the distribution network of Pfizer/Warner Lambert to plan its operations. Using OR tools, databases, programming languages, and spreadsheets, this system supports decisions concerning daily operations, annual planning, and long-run strategic planning. This DSS improved the firm's ability to make rapid, better-informed decisions in many different areas of distribution and supply chain ranging from individual customer deliveries to long-term manufacturing location and technology.

Suggested Citation

  • Vijay Gupta & Emmanuel Peters & Tan Miller & Kelvin Blyden, 2002. "Implementing a Distribution-Network Decision-Support System at Pfizer/Warner-Lambert," Interfaces, INFORMS, vol. 32(4), pages 28-45, August.
    • Handle: RePEc:inm:orinte:v:32:y:2002:i:4:p:28-45
    DOI: 10.1287/inte.32.4.28.54
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Dutta, Goutam & Fourer, Robert & Majumdar, Akhilesh & Dutta, Debabrata, 2007. "An optimization-based decision support system for strategic planning in a process industry: The case of a pharmaceutical company in India," International Journal of Production Economics, Elsevier, vol. 106(1), pages 92-103, March.
    2. Blossey, Gregor & Hahn, Gerd J. & Koberstein, Achim, 2022. "Planning pharmaceutical manufacturing networks in the light of uncertain production approval times," International Journal of Production Economics, Elsevier, vol. 244(C).

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