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Communication strategies for reputation management of the company

Author

Listed:
  • Yanica Petkova DIMITROVA

    (University of Library Studies and Information Technologies, Sofia, Bulgaria)

Abstract

Corporate reputation is an intangible value of the company, which generates competitive advantages, if it is professionally constructed. Corporate reputation generates significant competitive advantages when the strategies created for its management are aimed at a positive shift in its sustainability. Communication strategies support the overall management of reputation. With the help of social media, the managerial process becomes interactive and includes dialogues and interactions between the organization and various stakeholder groups with which it maintains relations. Classification-JEL M14

Suggested Citation

  • Yanica Petkova DIMITROVA, 2016. "Communication strategies for reputation management of the company," Romanian Journal of Economics, Institute of National Economy, vol. 43(2(52)), pages 5-13, december.
    • Handle: RePEc:ine:journl:v:43:y:2016:i:52:p:5-13
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    References listed on IDEAS

    as
    1. Bronwyn H. Hall., 1993. "The Value of Intangible Corporate Assets: An Empirical Study of the Components of Tobin's Q," Economics Working Papers 93-207, University of California at Berkeley.
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    More about this item

    Keywords

    corporate reputation; stakeholder; social media; communication strategies; intangible values.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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