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Heritage entrepreneurship and ecotourism. A new vision on ecosystem protection and in-situ specific activities for cultural heritage consumption

Author

Listed:
  • Valentina VASILE

    (Institute of National Economy, Romanian Academy)

  • Marius-Razvan SURUGIU

    (Institute of National Economy, Romanian Academy)

  • Ioana-Alexandra LOGIN

    (Institute of National Economy, Romanian Academy)

Abstract

The local businesses can contribute to the preservation of cultural heritage assets. Therefore, it is important to support the development of local businesses that protect or do not alter the condition of local heritage assets. The heritage products and consumption addressed to youth are associated with ICT devices and interactive participation. In this way, a good platform for ecotourism development is created, due to non-invasive tools associated with cultural consumption. We designed the framework coordinates for eco-cultural offer based on less-known heritage assets, as a starting point for small/local heritage entrepreneurship development. For this purpose, we conducted an onsite qualitative research during Sagittarius Project implementation, using two research instruments: scope and satisfaction surveys. We conducted our research both on the supply and demand sides of the ecotourism requirements. The results support the idea that young consumers follow the value chain: knowledge about heritage asset acquired online ? electronic cultural consumption ? on-site interactive participation ? offline and online feedback available for future consumers. Another conclusion of our research is that the tourism services associated are based on a combination of modern hospitality services and easy access to preserving natural ecosystems.

Suggested Citation

  • Valentina VASILE & Marius-Razvan SURUGIU & Ioana-Alexandra LOGIN, 2016. "Heritage entrepreneurship and ecotourism. A new vision on ecosystem protection and in-situ specific activities for cultural heritage consumption," Romanian Journal of Economics, Institute of National Economy, vol. 42(1(51)), pages 139-154, june.
  • Handle: RePEc:ine:journl:v:42:y:2016:i:51:p:5139-154
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    References listed on IDEAS

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    1. Cristina Barna & Manuela Epure & Ruxandra Vasilescu, 2011. "Ecotourism – conservation of the natural and cultural heritage," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 1(1), pages 87-96, July.
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    Cited by:

    1. Valentina Ndou & Eglantina Hysa & Ylenia Maruccia, 2023. "A Methodological Framework for Developing a Smart-Tourism Destination in the Southeastern Adriatic–Ionian Area," Sustainability, MDPI, vol. 15(3), pages 1-30, January.
    2. Maria Palazzo & Iza Gigauri & Mirela Clementina Panait & Simona Andreea Apostu & Alfonso Siano, 2022. "Sustainable Tourism Issues in European Countries during the Global Pandemic Crisis," Sustainability, MDPI, vol. 14(7), pages 1-21, March.

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    More about this item

    Keywords

    ecotourism; heritage entrepreneurship; cultural heritage consumption; interactive participation;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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