Influence of Ethical Advertising on Consumer Purchase Intentions and Mediating Role of Individual Factors and Ethical Orientations
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References listed on IDEAS
- Singhapakdi, Anusorn, 1999. "Perceived Importance of Ethics and Ethical Decisions in Marketing," Journal of Business Research, Elsevier, vol. 45(1), pages 89-99, May.
- Bass, Kenneth & Barnett, Tim & Brown, Gene, 1999. "Individual Difference Variables, Ethical Judgments, and Ethical Behavioral Intentions," Business Ethics Quarterly, Cambridge University Press, vol. 9(2), pages 183-205, April.
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Keywords
Consumer purchase intentions; ethical orientations; ethical advertising; individual factors;All these keywords.
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