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How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?

Author

Listed:
  • Chen-Yu Lin

    (Department of International Trade, Feng Chia University, Taiwan)

  • David Marshall

    (University of Edinburgh Business School, University of Edinburgh, UK)

  • John Dawson

    (University of Edinburgh Business School, University of Edinburgh, UK Institute for Retail Studies, University of Stirling, UK)

Abstract

This research aims to present a value-based, consumer-centric view of convenience retailer innovativeness. It draws on focus groups undertaken with convenience store consumers in Taiwan. The results show that consumers evaluate the innovativeness of a convenience retailer through not only novel products but also creative services, communications, and store atmosphere. The research concludes that perceived convenience retailer innovativeness (PCRI) can enhance customer loyalty by increasing customers' perceived value in four distinct value dimensions: convenience, emotion, quality, and price. Summarizing the findings from the focus group interviews and previous literature, this research proposes a consumer processing model.

Suggested Citation

  • Chen-Yu Lin & David Marshall & John Dawson, 2013. "How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 12(2), pages 171-179, December.
    • Handle: RePEc:ijb:journl:v:12:y:2013:i:2:p:171-179
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    References listed on IDEAS

    as
    1. Florence Yuan-Huei Chang & John Dawson, 2007. "The acceptance and adaptation of a foreign retail format: the case of the convenience store in Taiwan in the 1980s and 1990s," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 4(1), pages 17-40.
    2. Grewal, Dhruv & Ailawadi, Kusum L. & Gauri, Dinesh & Hall, Kevin & Kopalle, Praveen & Robertson, Jane R., 2011. "Innovations in Retail Pricing and Promotions," Journal of Retailing, Elsevier, vol. 87(S1), pages 43-52.
    3. Richard B. Freeman & Alice O. Nakamura & Leonard I. Nakamura & Marc Prud’homme & Amanda Pyman, 2011. "Wal‐Mart innovation and productivity: a viewpoint," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 44(2), pages 486-508, May.
    4. Kunz, Werner & Schmitt, Bernd & Meyer, Anton, 2011. "How does perceived firm innovativeness affect the consumer?," Journal of Business Research, Elsevier, vol. 64(8), pages 816-822, August.
    5. Stock, Ruth & Zacharias, Nicolas, 2011. "How Does Product Program Innovativeness Affect Customer Satisfaction? A Comparison of Goods and Services," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 57123, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    6. Shih-Fen S Chen, 2009. "A transaction cost rationale for private branding and its implications for the choice of domestic vs offshore outsourcing," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(1), pages 156-175, January.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Beatriz Moliner-Velázquez & María Fuentes-Blasco & Irene Gil-Saura, 2019. "Effects of value and innovation on brand equity in retailing," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 658-674, November.
    2. Shanshan Dai & Qingming Cui & Honggang Xu, 2018. "The Resilience Capabilities of Yumcha Restaurants in Shaping the Sustainability of Yumcha Culture," Sustainability, MDPI, vol. 10(9), pages 1-17, September.
    3. Fabien Eymas & Faouzi Bensebaa, 2021. "Petits distributeurs indépendants : de l’évitement à l’indifférence concurrentielle ?," Post-Print hal-03960110, HAL.
    4. Kasilingam, Dharun Lingam, 2020. "Understanding the attitude and intention to use smartphone chatbots for shopping," Technology in Society, Elsevier, vol. 62(C).
    5. Wan-Chen Wang & Maria Manuela Santos Silva & Luiz Moutinho, 2016. "Modelling Consumer Responses to Advertising Slogans through Artificial Neural Networks," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 15(2), pages 89-116, December.

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    More about this item

    Keywords

    perceived convenience retailer innovativeness; perceived value; qualitative research;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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