The Impact of Familial and Marital Status on the Performance of Life Insurance Agents-The Case of Taiwan

Using Million Dollar Round Table member qualification as the performance indicator of life insurance agents, this research investigated the relationship of familial and marital status variables with the performance of female life insurance agents in Taiwan by using male insurance agents as the comparison sample. In all samples, the performance of agents who were married, single parent, re-married, or whose spouse or sibling was also a life insurance agent was better than other agents. In the comparison samples, married, or re-married of male life insurance agents had better performance than other male agents. In the female samples, the performance of insurance agents who were single parents and whose spouse or sibling was also a life insurance agent was better than other female agents. Comparing familial and marital status factors with performance between male and female agents, familial responsibilities and economic stress were common significant factors that drove insurance agents to pursue higher levels of performance.