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Green Innovation in the MENA Healthcare Industry: A Knowledge-Based View

Author

Listed:
  • Helmi Issa

    (CEREN EA 7477, Burgundy School of Business, Université Bourgogne Franche‐Comté, Dijon, France)

  • Rachid Jabbouri

    (CEREN EA 7477, Burgundy School of Business, Université Bourgogne Franche‐Comté, Dijon, France)

Abstract

Drawing on the knowledge-based perspective, this research developed and tested a model consisting of five technological innovation characteristics (relative advantage, complexity, compatibility, observability, and triability) as antecedents, green innovation as a mediator, sustainable competitive advantage as an outcome, and government environmental support as a moderator. A survey was administered to 305 participants from the Middle Eastern healthcare sector and 305 participants from the North African healthcare sector. The findings were antagonistic to what was hypothesized by revealing heterogeneity rather than homogeneity in technological and green innovation perceptions. This research calls for the implementation of newly developed rather than adopted green innovation strategies across the Middle East and North Africa.

Suggested Citation

  • Helmi Issa & Rachid Jabbouri, 2022. "Green Innovation in the MENA Healthcare Industry: A Knowledge-Based View," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 18(1), pages 1-26, January.
    • Handle: RePEc:igg:jthi00:v:18:y:2022:i:1:p:1-26
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    References listed on IDEAS

    as
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    Cited by:

    1. Zhen Zhang, 2024. "Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.

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