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Proposing Co-Design of Personas as a Method to Heighten Validity and Engage Users: A Case from Higher Education

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  • Charlotte Albrechtsen

    (University of Southern Denmark, Department of Marketing and Management, Odense, Denmark)

  • Majbrit Pedersen

    (Ministry of Environment and Food, Danish AgriFish Agency, Copenhagen, Denmark)

  • Nicholai Friis Pedersen

    (Combined Youth Education, Denmark)

  • Tine Wirenfeldt Jensen

    (University of Southern Denmark, Centre for Teaching and Learning, Odense, Denmark)

Abstract

This paper proposes co-designing personas with users as a strategy to overcome a challenge inherent in the design of personas or fictitious users: On one hand, personas should appear realistic and believable as individuals, and on the other hand, personas should represent a broader range of users. By involving empirical users in all parts of the process of persona design, the risk of creating personas that are too stereotypical is minimized, as the participating users enrich the data on which the personas are based with up-to-date and firsthand contextual knowledge. Advantages of co-designing personas with users is illustrated by a case from higher education in which personas were co-designed with students as part of a project aiming at designing a smartphone application for Master's thesis students.

Suggested Citation

  • Charlotte Albrechtsen & Majbrit Pedersen & Nicholai Friis Pedersen & Tine Wirenfeldt Jensen, 2016. "Proposing Co-Design of Personas as a Method to Heighten Validity and Engage Users: A Case from Higher Education," International Journal of Sociotechnology and Knowledge Development (IJSKD), IGI Global, vol. 8(4), pages 55-67, October.
    • Handle: RePEc:igg:jskd00:v:8:y:2016:i:4:p:55-67
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    Cited by:

    1. Cate Thomas, 2022. "Overcoming Identity Threat: Using Persona Pedagogy in Intersectionality and Inclusion Training," Social Sciences, MDPI, vol. 11(6), pages 1-15, June.

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