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Empirical Evaluation of Smartphone Augmented Reality Browsers in an Urban Tourism Destination Context

Author

Listed:
  • Zornitza Yovcheva

    (School of Tourism, Bournemouth University, Fern Barrow, Poole, UK)

  • Dimitrios Buhalis

    (School of Tourism, Bournemouth University, Fern Barrow, Poole, UK)

  • Christos Gatzidis

    (School of Design, Engineering and Computing, Bournemouth University, Fern Barrow, Poole, UK)

  • Corné P.J.M. van Elzakker

    (University of Twente, Enschade, Netherlands)

Abstract

Today, exposure to new and unfamiliar environments is a necessary part of daily life. Effective communication of location-based information through location-based services has become a key concern for cartographers, geographers, human-computer interaction and professional designers alike. Recently, much attention was directed towards Augmented Reality (AR) interfaces. Current research, however, focuses primarily on computer vision and tracking, or investigates the needs of urban residents, already familiar with their environment. Adopting a user-centred design approach, this paper reports findings from an empirical mobile study investigating how tourists acquire knowledge about an unfamiliar urban environment through AR browsers. Qualitative and quantitative data was used in the development of a framework that shifts the perspective towards a more thorough understanding of the overall design space for such interfaces. The authors analysis provides a frame of reference for the design and evaluation of mobile AR interfaces. The authors demonstrate the application of the framework with respect to optimization of current design of AR.

Suggested Citation

  • Zornitza Yovcheva & Dimitrios Buhalis & Christos Gatzidis & Corné P.J.M. van Elzakker, 2014. "Empirical Evaluation of Smartphone Augmented Reality Browsers in an Urban Tourism Destination Context," International Journal of Mobile Human Computer Interaction (IJMHCI), IGI Global, vol. 6(2), pages 10-31, April.
    • Handle: RePEc:igg:jmhci0:v:6:y:2014:i:2:p:10-31
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    Citations

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    Cited by:

    1. Stavros Vlizos & Konstantinos Kotsopoulos & Dimitrios Christodoulou, 2024. "Enhancing Cultural Sustainability: Making Rescue Excavations Accessible through Educational Applications and Virtual Reality," Sustainability, MDPI, vol. 16(4), pages 1-22, February.
    2. Russell B. Williams & Natasa Slak-Valek, 2019. "Pokémon GO is serious leisure that increases the touristic engagement, physical activity and sense of happiness of players," Information Technology & Tourism, Springer, vol. 21(4), pages 515-533, December.
    3. Sarah Hudson & Sheila Matson-Barkat & Nico Pallamin & Guillaume Jégou, 2019. "With or without you? Interaction and immersion in a virtual reality experience," Post-Print hal-02159315, HAL.
    4. Ali Hassan Najmi & Waleed Salim Alhalafawy & Marwa Zaki Tawfiq Zaki, 2023. "Developing a Sustainable Environment Based on Augmented Reality to Educate Adolescents about the Dangers of Electronic Gaming Addiction," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
    5. Shiva Ilkhanizadeh & Mahmoud Golabi & Siamand Hesami & Husam Rjoub, 2020. "The Potential Use of Drones for Tourism in Crises: A Facility Location Analysis Perspective," JRFM, MDPI, vol. 13(10), pages 1-13, October.
    6. Yogesh K. Dwivedi & L. Hughes & Y. Wang & A.A. Alalwan & S.J. Ahn & J. Balakrishnan & S. Barta & R. Belk & D. Buhalis & Vincent Dutot & R. Felix & R. Filieri & C. Flavián & A. Gustafsson & C. Hinsch &, 2023. "Metaverse Marketing: How the Metaverse Will Shape the Future of Consumer Research and Practice," Post-Print hal-04292610, HAL.
    7. Eko Harry Pratisto & Nik Thompson & Vidyasagar Potdar, 2022. "Immersive technologies for tourism: a systematic review," Information Technology & Tourism, Springer, vol. 24(2), pages 181-219, June.

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