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Pocket Cartoons: Learning Financial Literacy with Mobile Cartoons in Malaysia

Author

Listed:
  • Yin Yin Khoo

    (Sultan Idris Education University, Tanjung Malim, Malaysia)

  • Robert Fitzgerald

    (INSPIRE Centre, University of Canberra, Canberra, Australia)

Abstract

This study examines the impact of using cartoons shared through mobile devices to promote awareness and to aid in the development of financial literacy among Economics students in Malaysia. The study also investigates the use of these ‘mobile cartoons' to develop students' communication skills. The study involved a quasi-experimental methodology investigating the learning outcomes of 91 undergraduate students. Data was acquired through surveys and interviews. The results showed a higher mean for the experimental group (Mobile Learning Collaborative) than the control group (Conventional Collaborative). Future research may focus on the improvement in the design of the intervention with a particular focus on expanding the range of cartoon characters.

Suggested Citation

  • Yin Yin Khoo & Robert Fitzgerald, 2017. "Pocket Cartoons: Learning Financial Literacy with Mobile Cartoons in Malaysia," International Journal of Mobile and Blended Learning (IJMBL), IGI Global, vol. 9(4), pages 49-64, October.
    • Handle: RePEc:igg:jmbl00:v:9:y:2017:i:4:p:49-64
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