IDEAS home Printed from https://ideas.repec.org/a/igg/jhcitp/v4y2013i3p58-75.html
   My bibliography  Save this article

Market Orientation and Manager's Innovativeness in the Adoption of Managerial IT in Small Firms: Application to the Retail Sector

Author

Listed:
  • Ángel Herrero Crespo

    (Department of Business Administration, Faculty of Economics, University of Cantabria, Santander, Spain)

  • Jesús Collado Agudo

    (Department of Business Administration, Faculty of Economics, University of Cantabria, Santander, Spain)

  • Ma Mar García de los Salmones Sánchez

    (Department of Business Administration, Faculty of Economics, University of Cantabria, Santander, Spain)

Abstract

This research examines the effect of market orientation and the managers’ propensity for implementing technological innovations in small retailers. In particular, the authors consider four management IT: computerized order management systems, inventory and sales control systems, customer information management systems, and commercial web pages. Information was collected through a personal survey from managers and owners of 272 small retail companies. The results obtained show that the manager’s innovativeness is the main determinant of the implementation of new administrative and commercial technologies in small retailers. The market orientation of an organisation does not directly influence the adoption of IT. However, this variable positively affects the manager’s innovativeness and therefore plays an indirect role in the implementation of IT. Therefore, the results obtained show that, in reduced dimension companies, corporate behaviours are widely determined by the individual decisions of the manager.

Suggested Citation

  • Ángel Herrero Crespo & Jesús Collado Agudo & Ma Mar García de los Salmones Sánchez, 2013. "Market Orientation and Manager's Innovativeness in the Adoption of Managerial IT in Small Firms: Application to the Retail Sector," International Journal of Human Capital and Information Technology Professionals (IJHCITP), IGI Global, vol. 4(3), pages 58-75, July.
    • Handle: RePEc:igg:jhcitp:v:4:y:2013:i:3:p:58-75
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jhcitp.2013070105
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jhcitp:v:4:y:2013:i:3:p:58-75. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.