IDEAS home Printed from https://ideas.repec.org/a/igg/jhcitp/v4y2013i2p43-55.html
   My bibliography  Save this article

Key Dimensions on B2C E-Business: An Empirical Study in Malaysia

Author

Listed:
  • T. Ramayah

    (School of Management, Universiti Sains Malaysia, Georgetown, Penang, Malaysia)

  • Simona Popa

    (Department of Management & Finance, University of Murcia, Murcia, Spain)

  • Norazah M. Suki

    (College of Business Management, Universiti Tenaga Nasional, Kajang, Selangor, Malaysia)

Abstract

The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention to buy online. By sampling 102 online potential customers in Malaysia, findings indicate that the TRA and TAM are valid models in the prediction of the intention to buy online. Attitude, subjective norm, perceived usefulness and perceived ease of use were found to be positively related to purchase intention, with attitude being the more influential predictor. TRA was found to be a better predictor in comparison to the TAM. The main conclusions of this research can be valuable to organizations that sell their products on the Internet.

Suggested Citation

  • T. Ramayah & Simona Popa & Norazah M. Suki, 2013. "Key Dimensions on B2C E-Business: An Empirical Study in Malaysia," International Journal of Human Capital and Information Technology Professionals (IJHCITP), IGI Global, vol. 4(2), pages 43-55, April.
    • Handle: RePEc:igg:jhcitp:v:4:y:2013:i:2:p:43-55
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jhcitp.2013040104
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jhcitp:v:4:y:2013:i:2:p:43-55. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.