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Understanding the Adoption of Voice Activated Personal Assistants

Author

Listed:
  • Abide Coskun-Setirek

    (Bogazici University, İstanbul, Turkey)

  • Sona Mardikyan

    (Bogazici University, İstanbul, Turkey)

Abstract

This study aims to investigate the factors that affect the usage of voice-activated personal assistants (VAPA) which are mobile device applications such as Siri, Google Now, S Voice, Cortana, Alexa, etc. A theoretical framework is proposed based on the relative technology acceptance model constructs in the light of literature. Data are collected from a total of 183 people with a survey questionnaire. Structural equation modelling (SEM) was applied as the major statistical technique for data analysis. The proposed model has the potential to help technology companies to understand some of the factors influencing user' behaviors and attitudes toward VAPA and improve the technology quality. There are few researches about voice-activated technology adoption in the literature and this is first paper that proposes a research model for acceptance of VAPA.

Suggested Citation

  • Abide Coskun-Setirek & Sona Mardikyan, 2017. "Understanding the Adoption of Voice Activated Personal Assistants," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 9(3), pages 1-21, July.
    • Handle: RePEc:igg:jesma0:v:9:y:2017:i:3:p:1-21
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJESMA.2017070101
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    Cited by:

    1. Valerie Graf-Drasch & Maximilian Röglinger & Annette Wenninger & Sabiölla Hosseini, 2022. "A Contextualized Acceptance Model for Proactive Smart Services," Schmalenbach Journal of Business Research, Springer, vol. 74(3), pages 345-387, September.
    2. Kang, Weiyao & Shao, Bingjia & Du, Shan & Chen, Hongquan & Zhang, Yong, 2024. "How to improve voice assistant evaluations: Understanding the role of attachment with a socio-technical systems perspective," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    3. Kiljae Lee & Kyung Young Lee & Lorn Sheehan, 2020. "Hey Alexa! A Magic Spell of Social Glue?: Sharing a Smart Voice Assistant Speaker and Its Impact on Users’ Perception of Group Harmony," Information Systems Frontiers, Springer, vol. 22(3), pages 563-583, June.
    4. Ewers, Karolina & Baier, Daniel & Höhn, Nadine, 2020. "Siri, Do I like You? Digital Voice Assistants and Their Acceptance by Consumers," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(1), pages 52-68.
    5. Eckhaus Eyal, 2022. "Employers’ Revelation of Decision-making Keys for Employing People with Visual Impairment: Mixed-method Analysis of Employers’ Motivations," Business Systems Research, Sciendo, vol. 13(1), pages 104-119, June.

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