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A New User Segmentation Model for E-Government

Author

Listed:
  • Ran Tang

    (Beijing Jiaotong University, Beijing, China)

  • Zhenji Zhang

    (School of Economics and Management, Beijing Jiaotong University, Beijing, China)

  • Xiaolan Guan

    (Beijing Institute of Graphic Communication, Beijing, China)

  • Lida Wang

    (China Software Testing Center, Beijing, China)

Abstract

E-government in China has entered the development stage of personalized services, and user segmentation has become an urgent demand. On the basis of systematic interpretation of e-government development stages, in this article, the authors introduce CRM and customer segmentation concept into e-government areas, construct e-government user segmentation model, and obtain user segmentation results by empirical analysis. Comparing with existing segmentation methods based on experience, because of the introduction of customer segmentation concept and K-means algorithm, e-government user segmentation model presented makes segmentation more scientific and reasonable and can adjust dynamically as the user needs change, continuously improving.

Suggested Citation

  • Ran Tang & Zhenji Zhang & Xiaolan Guan & Lida Wang, 2013. "A New User Segmentation Model for E-Government," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 11(2), pages 1-11, April.
    • Handle: RePEc:igg:jeco00:v:11:y:2013:i:2:p:1-11
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    Cited by:

    1. Bernd W. Wirtz & Oliver Tuna Kurtz, 2016. "Local e-government and user satisfaction with city portals – the citizens’ service preference perspective," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 265-287, October.

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