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The Measurement of Electronic Service Quality: Improvements and Application

Author

Listed:
  • Grégory Bressolles

    (BeM Management School - Bordeaux, France)

  • Jacques Nantel

    (HEC Montréal, Canada)

Abstract

Several measurement scales have been designed by both practitioners and researchers to evaluate perceptions of electronic service Quality. This article tests three of the main academically developed scales: Sitequal (Yoo & Donthu, 2001), Webqual 4 (Barnes & Vidgen, 2003) and EtailQ (Wolfinbarger & Gilly, 2003) and compares them against the scale ensuing from our research: NetQual (Bressolles, 2006). Based on 204 evaluations of consumers that participated in a laboratory experiment involving two Canadian Web sites in travel and online insurance, NetQual best fits the data and offers the highest explanatory power. Then the impact of nature of task and success or failure to complete the task on the evaluation process of electronic service quality and attitude toward the site is examined and discussed on over 700 respondents that navigated on six different Web sites.

Suggested Citation

  • Grégory Bressolles & Jacques Nantel, 2008. "The Measurement of Electronic Service Quality: Improvements and Application," International Journal of E-Business Research (IJEBR), IGI Global, vol. 4(3), pages 1-19, July.
    • Handle: RePEc:igg:jebr00:v:4:y:2008:i:3:p:1-19
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    Cited by:

    1. Massilva Dekkal & Manon Arcand & Sandrine Prom Tep & Lova Rajaobelina & Line Ricard, 2024. "Factors affecting user trust and intention in adopting chatbots: the moderating role of technology anxiety in insurtech," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 699-728, September.
    2. Aljukhadar, Muhammad & Senecal, Sylvain, 2016. "The user multifaceted expertise: Divergent effects of the website versus e-commerce expertise," International Journal of Information Management, Elsevier, vol. 36(3), pages 322-332.
    3. Khan, Asad & Rezaei, Sajad & Valaei, Naser, 2022. "Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).

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