IDEAS home Printed from https://ideas.repec.org/a/igg/jebr00/v19y2023i1p1-13.html
   My bibliography  Save this article

E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan

Author

Listed:
  • Anam Iqbal

    (COMSATS University Islamabad, Sahiwal, Pakistan)

  • Muhammad Asrar-ul Haq

    (COMSATS University Islamabad, Sahiwal, Pakistan)

  • Zainab Noor

    (Bahauddin Zakariya University, Multan, Pakistan)

  • Misbah Ahmed

    (Bahauddin Zakariya University, Multan, Pakistan)

Abstract

Economic crises and reduction in employment rate has pushed fresh graduates of developing countries into e-business adoption. The current study attempts to determine the factors that motivate the fresh graduates towards e-business adoption in Pakistan. The research model comprises of intention to start up a business, professional attraction, self-reliance, network support, online information availability, and awareness of technology as independent variables, with e-business adoption as dependent variable. Data was collected from 200 fresh graduates using a self-administered questionnaire and was analyzed through correlation and regression analysis using SPSS 23.0. The results indicate that all independent variables except network support had a positive influence on adoption of e-business technology on fresh graduates. At the end, certain implications of the study and limitations are discussed.

Suggested Citation

  • Anam Iqbal & Muhammad Asrar-ul Haq & Zainab Noor & Misbah Ahmed, 2023. "E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan," International Journal of E-Business Research (IJEBR), IGI Global, vol. 19(1), pages 1-13, January.
    • Handle: RePEc:igg:jebr00:v:19:y:2023:i:1:p:1-13
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEBR.323808
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Abbasi, Amir Zaib & Tsiotsou, Rodoula H. & Hussain, Khalil & Rather, Raouf Ahmad & Ting, Ding Hooi, 2023. "Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    2. Almeida-Santana, Arminda & Moreno-Gil, Sergio, 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty," Tourism Management, Elsevier, vol. 65(C), pages 245-255.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rand Al-Dmour & Ola H. Alkhatib & Hani Al-Dmour & Eatedal Basheer Amin, 2023. "The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices," SAGE Open, , vol. 13(2), pages 21582440231, June.
    2. Rather, Raouf Ahmad & Raisinghani, Manju & Gligor, David & Parrey, Shakir Hussain & Russo, Ivan & Bozkurt, Sıddık, 2023. "Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    3. Rodriguez, Virginie & Sangle-Ferriere, Marion, 2023. "Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    4. Jianwei Qian & Pearl Lin & Jiewen Wei & Ting Liu & Krittinee Nuttavuthisit, 2023. "Cooking Class Travel in Thailand: An Investigation of Value Co-Creation Experiences," SAGE Open, , vol. 13(2), pages 21582440231, May.
    5. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    6. Mauricio Carvache-Franco & Daniel Contreras-Moscol & Miguel Orden-Mejía & Wilmer Carvache-Franco & Héctor Vera-Holguin & Orly Carvache-Franco, 2022. "Motivations and Loyalty of the Demand for Adventure Tourism as Sustainable Travel," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
    7. Juan Antonio Jimber del Río & Ricardo David Hernández-Rojas & Virginia Navajas-Romero & Amalia Hidalgo-Fernández, 2020. "The Loyalty of Tourism in Synagogues: The Special Case of the Synagogue of Córdoba," IJERPH, MDPI, vol. 17(12), pages 1-18, June.
    8. Kulikovskaja, Viktorija & Hubert, Marco & Grunert, Klaus G. & Zhao, Hong, 2023. "Driving marketing outcomes through social media-based customer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    9. Ghali, Zohra & Rather, Raouf Ahmad & Khan, Imran, 2024. "Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    10. Chakraborty, Debarun & Patre, Smruti & Tiwari, Devisha, 2023. "Metaverse mingle: Discovering dating intentions in metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    11. Antonio Menor-Campos & Jesús Claudio Pérez-Gálvez & Amalia Hidalgo-Fernández & Tomás López-Guzmán, 2020. "Foreign Tourists in World Heritage Sites: A Motivation-Based Segmentation," Sustainability, MDPI, vol. 12(8), pages 1-15, April.
    12. Hajian, Ava & Sadeghi, Russell & Prybutok, Victor R. & Koh, Chang E., 2024. "Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust path," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    13. Xinwei Su & Xi Li & Yingchuang Wang & Zhiming Zheng & Yuanshui Huang, 2020. "Awe of Intangible Cultural Heritage: The Perspective of ICH Tourists," SAGE Open, , vol. 10(3), pages 21582440209, July.
    14. Nadeem Ullah & Jawad Khan & Imran Saeed & Shagufta Zada & Shanchao Xin & Zhihao Kang & YiKe Hu, 2022. "Gastronomic Tourism and Tourist Motivation: Exploring Northern Areas of Pakistan," IJERPH, MDPI, vol. 19(13), pages 1-17, June.
    15. Ching-Cheng Shen & Dan Wang, 2023. "Using the RPM Model to Explore the Impact of Organic Agritourism Destination Fascination on Loyalty—The Mediating Roles of Place Attachment and Pro-Environmental Behavior," Agriculture, MDPI, vol. 13(9), pages 1-18, September.
    16. Mirza Mohammad Didarul Alam & Nor Azila Mohd Noor, 2020. "The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh," SAGE Open, , vol. 10(2), pages 21582440209, May.
    17. Ayu Rohaidah Ghazali & Norol Hamiza Zamzuri & Mohd Hafiz Hanafiah & Atikah Wijaya & Suwito Eko Pramono, 2023. "Exploring Antecedents of Destination Loyalty: A Comprehensive Analysis of Island Destination Image, Brand Awareness and Satisfaction," Information Management and Business Review, AMH International, vol. 15(3), pages 289-302.
    18. Malik Ishtiaq Ahmed & Raza Muhammad Ali & Hadi Noor Ul & Khan Mahwish J. & Hameed Farhina, 2023. "Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges," Management & Marketing, Sciendo, vol. 18(s1), pages 474-495, December.
    19. Ammarn Sodawan & Robert Li-Wei Hsu, 2022. "Halal-Friendly Attributes and Muslims’ Visit Intention: Exploring the Roles of Perceived Value and Destination Trust," Sustainability, MDPI, vol. 14(19), pages 1-23, September.
    20. José Valverde-Roda & Miguel Ángel Solano-Sánchez & Minerva Aguilar-Rivero & Gema Gomez-Casero, 2021. "Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain," Land, MDPI, vol. 10(9), pages 1-16, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jebr00:v:19:y:2023:i:1:p:1-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.