IDEAS home Printed from https://ideas.repec.org/a/igg/jebr00/v18y2022i2p1-17.html
   My bibliography  Save this article

Blockchain Adoption for Provenance and Traceability in the Retail Food Supply Chain: A Consumer Perspective

Author

Listed:
  • Nishant Kumar

    (Amity School of Business, Amity University, Noida, India)

  • Kamal Upreti

    (Dr. Akhilesh Das Gupta Institute of Technology and Management, New Delhi, India)

  • Divya Mohan

    (Delhi Institute of Advanced Studies, India)

Abstract

Blockchain has evolved as one of the disruptive technologies in the landscape of business. The study aims to investigate drivers of consumer adoption of blockchain for product origin and track to trace history before making a purchase. An extended technology adoption model (TAM) has been proposed to examine the consumer perspective for blockchain adoption in the food supply chain. Based on the survey of 208 retail consumers the proposed model was validated using variance-based structure equation modeling. Findings of the study emphasize the significant role of perceived security and privacy in developing trust, ease of use, and usefulness of blockchain-enabled systems. The relationship between perceived ease of use and attitude is mediated through perceived usefulness. The strong influence of attitude on adoption intention represents the consumer interest for blockchain to understand the product provenance. Study provides vital insights for successful blockchain implementation to enhance supply chain effectiveness.

Suggested Citation

  • Nishant Kumar & Kamal Upreti & Divya Mohan, 2022. "Blockchain Adoption for Provenance and Traceability in the Retail Food Supply Chain: A Consumer Perspective," International Journal of E-Business Research (IJEBR), IGI Global, vol. 18(2), pages 1-17, April.
  • Handle: RePEc:igg:jebr00:v:18:y:2022:i:2:p:1-17
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEBR.294110
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    3. Albayati, Hayder & Kim, Suk Kyoung & Rho, Jae Jeung, 2020. "Accepting financial transactions using blockchain technology and cryptocurrency: A customer perspective approach," Technology in Society, Elsevier, vol. 62(C).
    4. Yanling Chang & Eleftherios Iakovou & Weidong Shi, 2020. "Blockchain in global supply chains and cross border trade: a critical synthesis of the state-of-the-art, challenges and opportunities," International Journal of Production Research, Taylor & Francis Journals, vol. 58(7), pages 2082-2099, April.
    5. Shirley Taylor & Peter A. Todd, 1995. "Understanding Information Technology Usage: A Test of Competing Models," Information Systems Research, INFORMS, vol. 6(2), pages 144-176, June.
    6. Muragesh Pattansheti & Sachin S. Kamble & Sudheer M. Dhume & Rakesh D. Raut, 2016. "Development, measurement and validation of an integrated technology readiness acceptance and planned behaviour model for Indian mobile banking industry," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 22(3), pages 316-342.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Borhan, Muhamad Nazri & Ibrahim, Ahmad Nazrul Hakimi & Miskeen, Manssour A. Abdulasalm, 2019. "Extending the theory of planned behaviour to predict the intention to take the new high-speed rail for intercity travel in Libya: Assessment of the influence of novelty seeking, trust and external inf," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 373-384.
    2. Sanjeev Verma, 2015. "Harnessing the Benefit of Social Networking Sites for Intentional Social Action: Determinants and Challenges," Vision, , vol. 19(2), pages 104-111, June.
    3. Muhammad Ali & Syed Ali Raza & Chin-Hong Puah & Mohd Zaini Abd Karim, 2017. "Islamic home financing in Pakistan: a SEM-based approach using modified TPB model," Housing Studies, Taylor & Francis Journals, vol. 32(8), pages 1156-1177, November.
    4. Chua Chang Jin & Lim Chee Seong & Aye Aye Khin, 2019. "Factors Affecting the Consumer Acceptance towards Fintech Products and Services in Malaysia," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 9(1), pages 59-65, January.
    5. Kim, Youngseek & Adler, Melissa, 2015. "Social scientists’ data sharing behaviors: Investigating the roles of individual motivations, institutional pressures, and data repositories," International Journal of Information Management, Elsevier, vol. 35(4), pages 408-418.
    6. Viswanath Venkatesh, 2000. "Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research, INFORMS, vol. 11(4), pages 342-365, December.
    7. Deborah Compeau & Barbara Marcolin & Helen Kelley & Chris Higgins, 2012. "Research Commentary ---Generalizability of Information Systems Research Using Student Subjects---A Reflection on Our Practices and Recommendations for Future Research," Information Systems Research, INFORMS, vol. 23(4), pages 1093-1109, December.
    8. Hailiang Wang & Jiaxin Zhang & Yan Luximon & Mingfu Qin & Ping Geng & Da Tao, 2022. "The Determinants of User Acceptance of Mobile Medical Platforms: An Investigation Integrating the TPB, TAM, and Patient-Centered Factors," IJERPH, MDPI, vol. 19(17), pages 1-17, August.
    9. Ammar AL-Ashmori & P. D. D. Dominic & Narinderjit Singh Sawaran Singh, 2022. "Items and Constructs of Blockchain Adoption in Software Development Industry: Experts Perspective," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
    10. Richard Fisher & S. Zoe Chu, 2009. "Initial online trust formation: the role of company location and web assurance," Managerial Auditing Journal, Emerald Group Publishing, vol. 24(6), pages 542-563, June.
    11. Masud Rana & Gazi Md. Shakhawat Hossain & Maruf Hasan, 2020. "Effectiveness of entrepreneurship skill development training – A case study at RUDSETI in Chitradurga District, Karnataka," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 11(3), pages 30-44, September.
    12. Jaydeep Mukherjee, 2016. "A comprehensive framework for adoption of mobile broadband services in Indian cities," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 6(1), pages 9-25, January.
    13. Francisco Liébana-Cabanillas & Francisco Muñoz-Leiva & Sebastián Molinillo & Elena Higueras-Castillo, 2022. "Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users' viewpoint," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-25, December.
    14. Nripendra P. Rana & Yogesh K. Dwivedi & Banita Lal & Michael D. Williams & Marc Clement, 2017. "Citizens’ adoption of an electronic government system: towards a unified view," Information Systems Frontiers, Springer, vol. 19(3), pages 549-568, June.
    15. Valentin Ngadi, 2016. "Factors Affecting The Adoption Of The Personality Of Design [Les Facteurs Determinants De La Diffusion/Adoption De La Personnalite Du Design]," Working Papers hal-01296338, HAL.
    16. Luceri, Beatrice & (Tammo) Bijmolt, T.H.A. & Bellini, Silvia & Aiolfi, Simone, 2022. "What drives consumers to shop on mobile devices? Insights from a Meta-Analysis," Journal of Retailing, Elsevier, vol. 98(1), pages 178-196.
    17. Arijit Bhattacharya & Manjari Srivastava, 2020. "A Framework of Online Customer Experience: An Indian Perspective," Global Business Review, International Management Institute, vol. 21(3), pages 800-817, June.
    18. Z Irani & Y K Dwivedi & M D Williams, 2009. "Understanding consumer adoption of broadband: an extension of the technology acceptance model," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(10), pages 1322-1334, October.
    19. Iviane Ramos-de-Luna & Francisco Montoro-Ríos & Francisco Liébana-Cabanillas, 2016. "Determinants of the intention to use NFC technology as a payment system: an acceptance model approach," Information Systems and e-Business Management, Springer, vol. 14(2), pages 293-314, May.
    20. Devaki Rau & Thorvald Haerem, 2010. "Applying an organizational learning perspective to new technology deployment by technological gatekeepers: A theoretical model and key issues for future research," Information Systems Frontiers, Springer, vol. 12(3), pages 287-297, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jebr00:v:18:y:2022:i:2:p:1-17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.