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Investigating E-Wallet Adoption in India: Extending the TAM Model

Author

Listed:
  • Surabhi Singh

    (IMS Ghaziabad, India)

  • Sanchita Ghatak

    (Career Groomers, India)

Abstract

This study aims to investigate the customer adoption of e-wallets in India. The paper further seeks to explore the significant relationships amongst the constructs of TAM in explaining consumer intention to use the digital wallet. The present study employs an extended TAM framework. The variables of the study are risk, cost, compatibility, usefulness, ease of use, behavioral intention to use, actual usage, etc. for exploring digital wallet usage intentions in Indian consumers. The sample considered was North Indian customers to understand their plan to use a mobile wallet. A standardized scale was used for the present study. The data was collected using a questionnaire with variables of external factors, perception, preference, and usage. Structured equation modeling has been was used to check the model fit of the proposed model, and path analysis revealed the correlations between the endogenous and exogenous variables of the study.

Suggested Citation

  • Surabhi Singh & Sanchita Ghatak, 2021. "Investigating E-Wallet Adoption in India: Extending the TAM Model," International Journal of E-Business Research (IJEBR), IGI Global, vol. 17(3), pages 1-13, July.
    • Handle: RePEc:igg:jebr00:v:17:y:2021:i:3:p:1-13
    as

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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEBR.2021070103
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    References listed on IDEAS

    as
    1. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
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