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The Cognitive Process of Decision Making

Author

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  • Yingxu Wang

    (University of Calgary, Canada)

  • Guenther Ruhe

    (University of Calgary, Canada)

Abstract

Decision making is one of the basic cognitive processes of human behaviors by which a preferred option or a course of actions is chosen from among a set of alternatives based on certain criteria. Decision theories are widely applied in many disciplines encompassing cognitive informatics, computer science, management science, economics, sociology, psychology, political science, and statistics. A number of decision strategies have been proposed from different angles and applica-tion domains such as the maximum expected utility and Bayesian method. However, there is still a lack of a fundamental and mathematical decision model and a rigorous cognitive process for decision making. This article presents a fundamental cognitive decision making process and its mathematical model, which is described as a sequence of Cartesian-product based selections. A rigorous description of the decision process in real-time process algebra (RTPA) is provided. Real-world decisions are perceived as a repetitive application of the fundamental cognitive process. The result shows that all categories of decision strategies fit in the formally described decision process. The cognitive process of decision making may be applied in a wide range of decision-based systems such as cognitive informatics, software agent systems, expert systems, and decision support systems.

Suggested Citation

  • Yingxu Wang & Guenther Ruhe, 2007. "The Cognitive Process of Decision Making," International Journal of Cognitive Informatics and Natural Intelligence (IJCINI), IGI Global, vol. 1(2), pages 73-85, April.
    • Handle: RePEc:igg:jcini0:v:1:y:2007:i:2:p:73-85
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    Cited by:

    1. Cartenì, Armando & Marzano, Vittorio & Henke, Ilaria & Cascetta, Ennio, 2022. "A cognitive and participative decision-making model for transportation planning under different uncertainty levels," Transport Policy, Elsevier, vol. 116(C), pages 386-398.
    2. Mariana Sedliačiková & Patrik Aláč & Mária Moresová, 2020. "How Behavioral Aspects Influence the Sustainable Financial Decisions of Shareholders: An Empirical Study and Proposal for a Relevant Decision-Making Concept," Sustainability, MDPI, vol. 12(12), pages 1-18, June.
    3. Tom Waas & Jean Huge & Thomas BLOCK & Tarah Wright & Francisco Javier Benitez Capistros & Aviel Verbruggen, 2014. "Sustainability assessment and indicators: Tools in a decision-making strategy for sustainable development," ULB Institutional Repository 2013/189410, ULB -- Universite Libre de Bruxelles.
    4. Catherine Le Roux & Marius Pretorius, 2016. "Navigating Sustainability Embeddedness in Management Decision-Making," Sustainability, MDPI, vol. 8(5), pages 1-23, May.
    5. Petya Koleva, 2021. "Towards the Development of an Empirical Model for Islamic Corporate Social Responsibility: Evidence from the Middle East," Journal of Business Ethics, Springer, vol. 171(4), pages 789-813, July.
    6. Adam Sulich & Letycja Sołoducho-Pelc & Marcos Ferasso, 2021. "Management Styles and Decision-Making: Pro-Ecological Strategy Approach," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    7. Wilkin, Carla & Ferreira, Aldónio & Rotaru, Kristian & Gaerlan, Luigi Red, 2020. "Big data prioritization in SCM decision-making: Its role and performance implications," International Journal of Accounting Information Systems, Elsevier, vol. 38(C).
    8. Tom Waas & Jean Hugé & Thomas Block & Tarah Wright & Francisco Benitez-Capistros & Aviel Verbruggen, 2014. "Sustainability Assessment and Indicators: Tools in a Decision-Making Strategy for Sustainable Development," Sustainability, MDPI, vol. 6(9), pages 1-23, August.
    9. Carola Garrecht & Till Bruckermann & Ute Harms, 2018. "Students’ Decision-Making in Education for Sustainability-Related Extracurricular Activities—A Systematic Review of Empirical Studies," Sustainability, MDPI, vol. 10(11), pages 1-19, October.
    10. Moura, Francisco Tigre & Hattula, Cansu, 2024. "Sustainable consumption and hedonic event experiences: A conceptual framework and future research agenda," IU Discussion Papers - Marketing & Communication 2 (Juni 2024), IU International University of Applied Sciences.

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