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The Dynamics of Cognition Process of Micro, Small, and Medium Enterprises (MSMEs): Evidence From India

Author

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  • Athar Mahmood

    (Jaipuria Institute of Management, India)

  • Manisha Seth

    (Jaipuia Institute of Management, India)

Abstract

Recent economic slowdown and subsequent bounce back has translated into different learnings for organizations. This article attempts to understand the various factors at work that have defined the cognition process of small and micro level enterprises and their readiness to adapt to new situation(s). A comprehensive review of literature has helped identify certain factors that were inculcated into a questionnaire administered on 50 micro and small Indian business enterprises from where the final variables have been identified. The key conclusions show a mix of factors, five in number, which have been grouped under the broad headings of external and internal variables. The flexibility to acquire new knowledge appears to be key for sustainability, among the factors and variables studied. Another aspect is the size of an organization has little role to play in cognition process, and its flexibility to adapt to new situations for survival and growth.

Suggested Citation

  • Athar Mahmood & Manisha Seth, 2023. "The Dynamics of Cognition Process of Micro, Small, and Medium Enterprises (MSMEs): Evidence From India," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 14(1), pages 1-12, January.
    • Handle: RePEc:igg:jabim0:v:14:y:2023:i:1:p:1-12
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    References listed on IDEAS

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    1. Kulachet Mongkol, 2022. "The Impact of Dynamic Capabilities on the Performance of Thai Small and Medium Enterprises," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 13(1), pages 1-13, January.
    2. Heri Yanto & Kiswanto & Niswah Baroroh & Ain Hajawiyah & Nurhazrina Mat Rahim, 2022. "The Roles of Entrepreneurial Skills, Financial Literacy, and Digital Literacy in Maintaining MSMEs during the COVID-19 Pandemic," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 12(7), pages 504-517.
    3. Verena Nüchter & David J. Abson & Henrik von Wehrden & John-Oliver Engler, 2021. "The Concept of Resilience in Recent Sustainability Research," Sustainability, MDPI, vol. 13(5), pages 1-21, March.
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