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Trust in the Digital World The Return of the Kings of Old

Author

Listed:
  • Richard COLLINS

    (The Open University, Walton Hall, Milton Keynes, UK)

Abstract

Drawing principally on examples and literature from the Anglosphere, the author argues that the high salience given to "trust" and "trustworthiness" in recent scholarly literature, and which (notably in Putnam's work) attributes declining trust to a widely mistrusted mass media does not acknowledge the trustbuilding potential (realised in some instances) of interactive "Web 2.0" applications. Drawing on O'Neill's proposal that trust inheres in dialogue and mutual checking and verification, the author argues that "Web 2.0" media provide a variety of instances where the "dialogic" character of "Web 2.0" has established and enhanced trustworthiness. He argues normatively for a combination of "Web 2.0" interactivity and the adoption and implementation of selfregulatory codes in order to enhance the trustworthiness of the media.

Suggested Citation

  • Richard COLLINS, 2008. "Trust in the Digital World The Return of the Kings of Old," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(71), pages 57-78, 3rd quart.
    • Handle: RePEc:idt:journl:cs7103
    as

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    File URL: http://repec.idate.org/RePEc/idt/journl/CS7103/CS71_COLLINS.pdf
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    References listed on IDEAS

    as
    1. Tim Reeskens & Marc Hooghe, 2008. "Cross-cultural measurement equivalence of generalized trust. Evidence from the European Social Survey (2002 and 2004)," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 85(3), pages 515-532, February.
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    More about this item

    Keywords

    trust; mass media; Web 2.0; self-regulation; trustworthiness.;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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