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Corporate social responsibility, job satisfaction, and customer orientation in Angola

Author

Listed:
  • Ana Patrícia Duarte
  • José Gonçalves Das Neves
  • Daniel Roque Gomes
  • Gabriel Alberto Moisés

Abstract

This study sought to examine the effect of corporate social responsibility (CSR) on employees' costumer orientation through the mediating role of job satisfaction for a sample of tourism and hospitality employees in Angola. Data were collected from 125 respondents using anonymously completed structured questionnaires. Perceived CSR was assessed by the scale developed by Martínez et al. (2013), which includes social, economic and environmental issues. Job satisfaction was measured using Lima et al.'s (1994) job-facet scale, while customer orientation was evaluated using a reduced version of Saxe and Weitz's (1982) customer-orientation scale. The three dimensions of CSR in question have dissimilar levels of association with customer orientation. Only perceptions of company engagement in social CSR practices explain employees' customer orientation, and the relationship is partially mediated by job satisfaction. Additional studies with larger samples and longitudinal designs are needed to determine further the influence of CSR on employees' job satisfaction and customer orientation.

Suggested Citation

  • Ana Patrícia Duarte & José Gonçalves Das Neves & Daniel Roque Gomes & Gabriel Alberto Moisés, 2019. "Corporate social responsibility, job satisfaction, and customer orientation in Angola," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 15(1/2), pages 93-109.
    • Handle: RePEc:ids:wremsd:v:15:y:2019:i:1/2:p:93-109
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    Cited by:

    1. Samuel Fernández-Salinero & Ángel García Collantes & Francisco Rodríguez Cifuentes & Gabriela Topa, 2020. "Is Job Involvement Enough for Achieving Job Satisfaction? The Role of Skills Use and Group Identification," IJERPH, MDPI, vol. 17(12), pages 1-11, June.
    2. Carla Mouro & Vera Lomba & Ana Patrícia Duarte, 2021. "Pro-Environmental Behaviours at Work: The Interactive Role of Norms and Attitudinal Ambivalence," Sustainability, MDPI, vol. 13(21), pages 1-15, October.

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