Laddering the benefit-link-value of premium products: perception of Indian consumers on consumer packaged goods
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- Quelch, John A., 1987. "Marketing the premium product," Business Horizons, Elsevier, vol. 30(3), pages 38-45.
- Camcastle, Cara, 2008. "Beccaria's Luxury of Comfort and Happiness of the Greatest Number," Utilitas, Cambridge University Press, vol. 20(1), pages 1-20, March.
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Keywords
hard laddering; premium products; CPG; aspiration effect; benefit linkage value; hedonic value; utilitarian value; India; consumer perceptions; consumer packaged goods; purchase growth; aspirational effects.;All these keywords.
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