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Marketing the premium product

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  • Quelch, John A.

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  • Quelch, John A., 1987. "Marketing the premium product," Business Horizons, Elsevier, vol. 30(3), pages 38-45.
    • Handle: RePEc:eee:bushor:v:30:y:1987:i:3:p:38-45
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    Cited by:

    1. Marwa BEZZAOUIA, & Adrian Razvan JOANTA (RUSAN), 2016. "The Relationships Between Cultural Values And Consumer Motivations For Purchasing Luxury Brands," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-39, January.
    2. Park, Minjung & Im, Hyunjoo & Kim, Hye-Young, 2020. "“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands," Journal of Business Research, Elsevier, vol. 117(C), pages 529-542.
    3. Wang, Jessie J. & Torelli, Carlos J. & Lalwani, Ashok K., 2020. "The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands," Journal of Business Research, Elsevier, vol. 107(C), pages 1-12.
    4. Subhashree Natarajan & T.K.T. Sheikh Abdullah & M. Deepa, 2016. "Laddering the benefit-link-value of premium products: perception of Indian consumers on consumer packaged goods," International Journal of Applied Management Science, Inderscience Enterprises Ltd, vol. 8(1), pages 83-91.
    5. Farhad Aliyev & Ralf Wagner & Stefan Seuring, 2019. "Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles," Sustainability, MDPI, vol. 11(12), pages 1-15, June.

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