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An assessment of attitude towards environment: a study of five star hotels in Rajasthan

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  • Smita Sharma
  • Naresh Dutt Mathur

Abstract

The environmental attitudes of individuals are an important predictor of their behaviour towards environment. The present study examines the attitudes of hoteliers in Rajasthan towards environment. This research employs the Dunlap and Van Lierre's new ecological paradigm scale to analyse their attitude. The research is primarily exploratory in nature and comprised of 300 top and middle management people. The mean values ranged from 1.54 to 4.52 for odd and even numbered items. Three components have been extracted in the study. The Eigen values for three components extracted are greater than 1 (3.58, 2.00 and 1.757). This explains 73.37% of the variance in communalities. The NEP score in this study was 3.05, which indicates that ecological attitudes among the participating hotels were in accordance with the budding NEP. The study reflects fairly good intentions of the top management which can be translated into an effective environmental management plan for the organisation.

Suggested Citation

  • Smita Sharma & Naresh Dutt Mathur, 2020. "An assessment of attitude towards environment: a study of five star hotels in Rajasthan," International Journal of Applied Management Science, Inderscience Enterprises Ltd, vol. 12(2), pages 151-168.
    • Handle: RePEc:ids:injams:v:12:y:2020:i:2:p:151-168
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    Cited by:

    1. Baljit Kaur, 2021. "A Study of Barriers to Environmentally Sustainable Practices in Hotel Businesses in Punjab, India: Preliminary Findings," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 14(1), pages 71-86.

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