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Creating value for the business service buyer through modularity

Author

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  • Pauliina Ulkuniemi
  • Saara Pekkarinen

Abstract

The present study explores how modularity makes services visible and how it enables the customers to participate in service co-creation. We review the literature on buying business services to determine the buying challenges and we define service modularity and especially concentrate on defining the attributes of a modular service offering. Theoretical framework describing the connections of the attributes and challenges in service buying is elaborated through a single case study of a modular service in a professional service firm. We argue that a modular service offering can help customers by increasing the visibility of the service offering.

Suggested Citation

  • Pauliina Ulkuniemi & Saara Pekkarinen, 2011. "Creating value for the business service buyer through modularity," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 8(2), pages 127-141.
    • Handle: RePEc:ids:ijsoma:v:8:y:2011:i:2:p:127-141
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    Cited by:

    1. Lähteenmäki, Ilkka & Nätti, Satu & Saraniemi, Saila, 2022. "Digitalization-enabled evolution of customer value creation: An executive view in financial services," Journal of Business Research, Elsevier, vol. 146(C), pages 504-517.

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